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  1. JD Rucker

    Are OEM-Mandated Marketing Programs Good or Bad?

    Pretty much every Refresher knows how this particular poll is going to go. Anyone who has worked at a dealership with OEM mandates for websites, PPC, social media, or anything else has likely run into a situation where they were forced to use a company, product, or service that they didn't...
  2. JD Rucker

    Yet another question about TrueCar sentiment

    This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to have concerns. Is this common? What do dealers think about TrueCar? Friend? Foe? Please post your...
  3. JD Rucker

    Salesperson Branded Presence: Who's the Best?

    We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the best out there that maybe offers this type of training? Have you or do you know of someone that...
  4. JD Rucker

    Dear Vendors: What's the Goal?

    I've had the pleasure (and in some cases, displeasure) of sitting in on a lot of vendor pitches lately with clients. I have heard some tremendous data-driven discussions that impressed me, but the majority of what I hear in these presentations still seems to revolve around hype and excitement...
  5. JD Rucker

    Gift Cards as a Dealership Visit Incentive

    After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the dealership. As far as I know, there is Hook Logic, Showroom Magnet, and Intice. Am I missing any? If...
  7. JD Rucker

    Adaptive Retargeting Widget Launches Closed Beta: 99 Dealers Get it Free

    Hey Refreshers. We're working with Carfeine to get a strong mix of 99 US dealers (checking on Canada as well) to be the beta users of SideKick, an adaptive retargeting widget. No obligation at all. Free for the rest of 2014. No requirement to continue on January 1 or ever pay a penny if you...
  8. JD Rucker

    Chat Challenge: Show Me Your Chat

    What makes for great chat software or managed services in the automotive industry? I want to know. At Dealer Authority, we don't offer chat, but it's becoming more of a concern as we work with dealers across the country on their general digital marketing needs. I'm not a chat expert, so I...
  9. JD Rucker

    Biggest Takeaways from #NADA2014

    The automotive industry was different in 2013. As a result the big convention of the year was different as well. There was more excitement, higher levels of innovation, and strong efforts put out by vendors and dealers alike to make this the best NADA Convention in years. Those of you who went...
  10. JD Rucker

    Reputation Management Companies: Best and Worst

    I am looking for a reputation management company that is good enough to recommend to my clients. I'm on the verge of selecting one in particular but I don't want to pull the trigger until I get feedback from the community. Good ones? Bad ones? Big, small, doesn't matter. What are your...
  11. JD Rucker

    The Most Important Focus for Your Dealership or Company in 2014 is...

    This is it. This is your year, dealers and vendors. You may have had a lackluster. It may have been decent. Perhaps it was the best year ever for your dealership or company. None of that matters. 2014 is going to be amazing. I can feel it in my gizzard. For me, the question is easy to...
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