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  1. Ray Lopez

    The Top Vehicle Listings Websites - Who's NEXT?

    MilehiMike makes some excellent points. Customers do spend a ton of time researching vehicles and trying to make the most informed decision they can. But they will buy their car based on emotion. I'm not sure if you have seen what's happening on the digital traffic side of things but mobile is...
  2. Ray Lopez

    TrueCar sued by dealers

    Reading through this thread had me laughing but also seeing the frustration players like TrueCar have caused at the Dealership level. They do in fact have data feeds that give them information on regional car sales. This is nothing new though to the dealership. Handling customers who come in...