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  1. Jim Barisano

    Customers want more VIDEO - What is (or would be) your strategy?

    I'll quote one dealer, Joel Davis of Matthews Auto Group to demonstrate ROI of video test drives: "Matthews Auto’s 6 Dealerships and 11 Websites have been utilizing the WheelsTV Showroom since before 2017. Since this time, we have seen a tremendous jump in not only our Website VDP Views, but...
  2. Jim Barisano

    Customers want more VIDEO - What is (or would be) your strategy?

    Everyone's purchase journey is as unique as everyone's life. So, the more that videos can be personalized, and the greater variety of video choices available, the better they will fit into the consumer's purchase journey. The ideal situation for a person researching the purchase of a vehicle...
  3. Jim Barisano

    Cars.com is being told to profit or sell

    As a staunch advocate of dealer-friendly and consumer-friendly video test drives since 2004, I'm still amazed that portals like Cars.com, Cargurus and Autotrader don't offer year/make/model videos with their inventory listings. Seems like the bigger the company, the slower it innovates. Smart...
  4. Jim Barisano

    Cars.com is being told to profit or sell

  5. Jim Barisano

    GM's Shop, Click Drive Program

    Joe, No doubt, no matter what you buy online, you still need to feel it, touch it, see it and of course smell that new car smell before signing on the bottom line. But, as the AutoTrader study pointed out, only 17 out of 4,000 respondents felt the current car buying process is the ideal...
  7. Jim Barisano

    GM's Shop, Click Drive Program

    Thanks Bill. My first example was just to point out that selling a car can be done 100% over the Internet. The Tahoe research was done online and the deal was struck over the phone. We wanted a red LS. They had one, gave us a price we felt was fair and that was that. They are actually only 45...
  8. Jim Barisano

    GM's Shop, Click Drive Program

    Joe's IBM concept reminds me of how TrueCar grew by signing up affinity groups, a tried and true method of building customer loyalty. But in response to Bill, I still see tremendous potential in helping dealers to sell cars to today's shoppers who are extremely busy and don't want spend time at...
  9. Jim Barisano

    GM's Shop, Click Drive Program

    There are numerous methods of pre-qualifying a prospective customer starting with an online profile and something as basic as a quick look at a Google street view of the potential address. While some inner city neighborhoods may be iffy, I see the potential for a much higher closing rate and...
  10. Jim Barisano

    GM's Shop, Click Drive Program

    As a video test drive producer, my perspective is that interactive video technology is doing much of the educational work originally done by sales associates, brochures and vehicle specs on the web...essentially helping the consumer to approach his or her decision point on a vehicle purchase...
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