Search results

  1. J

    Does cost per lead matter to you?

    Good points, sounds like you are pretty familiar with the Search world... Always valuable to have knowledgeable folks available to the community.
  2. J

    Does cost per lead matter to you?

    Ahh... But what if the 25% close takes you 15hrs each to close, but the other takes 2hrs to close? Never mind adding who in the Dealership needs to be engaged...(Hehe... Just adding complication to be difficult. But it's still a valid question.) Ultimately, you are correct, in that you MUST dig...
  3. J

    Does cost per lead matter to you?

    Maybe my brain is overly-simplifying the question... But a process for 'categorizing' ALL leads should capture this question. If your CRM supports assigning the Category, then the 'Process' starts with your Sales folks. Then at the end of the month any Up's that haven't been identified should be...
  4. J

    Does cost per lead matter to you?

    Hi Jeff, new member here. Seems like a great community... Have long Lurked around, but never signed-up, so yesterday I finally did. The information and learning here is excellent. On to your post... Having been in the Lead Gen. and Handling space for years, I thing the general question is a...
  5. J

    Facebook Reviews

    As a Technology person, and having done several interactive studies/observation sets with the 18-25 year old, they often think of Facebook as Google. Not that they are interchangeable, but they search the top banner in Facebook. A lot of studies talk about the millennial departure from Facebook...