Search results

Search the forum Search Blog
  1. kevinfrye

    Promoted Article Digital Dealer Tampa 2023 REVIEW with Kevin Frye #digitaldealer

    Not sure on whether attendance was down for dealers YOY, but there definitely were less exhibitors. I would definitely agree on uncertainty driving attendance for exhibitors, I feel like folks are worried about the second half of the year and are being cautious spending their money. My gut...
  2. kevinfrye

    Promoted Article Digital Dealer Tampa 2023 REVIEW with Kevin Frye #digitaldealer

    The spring show always has lower attendance than Vegas - and I do not know the actual attendance numbers. I am looking at this more from the perspective that the early change we saw in automotive digital was rocket fast, but is now much slower. In earlier Digital Dealers, you would see brand new...
  3. kevinfrye

    Promoted Article Digital Dealer Tampa 2023 REVIEW with Kevin Frye #digitaldealer

    The discussion took place on whether to keep the speed dating exclusive to the Tampa show, but I encouraged it also take place at Vegas, as there are so many other dealers that only attend Vegas that would love this addition. (IMHO). My understanding is that this is a common practice at...
  4. kevinfrye

    Promoted Article Digital Dealer Tampa 2023 REVIEW with Kevin Frye #digitaldealer

    And in this year’s Digital Dealer Fashion Show “Where did you buy this jacket? The Lion’s Den???” – This was my immediate thought as Brent Wees and myself decided to “switch” outfits as we gave our presentation “Step Up to the Mic”, designed to encourage our young talent to speak at future...
  5. kevinfrye

    Digital Dealer Tampa 2023 REVIEW with Kevin Frye #digitaldealer

    And in this year’s Digital Dealer Fashion Show “Where did you buy this jacket? The Lion’s Den???” – This was my immediate thought as Brent Wees and myself decided to “switch” outfits...
    • Thread
  7. kevinfrye

    Anyone using iHeart's XVin solution - looking for feedback

    The traffic coming in has a UTM tag, so I can measure if it is engaging or not. Lotlinx would appear to come in at 3x the price - are you telling me that Lotlinx is converting 3x or more better? (I have not tested yet, completing due diligence)
  8. kevinfrye

    Anyone using iHeart's XVin solution - looking for feedback

    I kept pressing for where they were getting the data from the "3rd party anonymous sites". It appeared to just be retargeting. Curious is someone us using it and looking closely at the behavior on their website (with goals and conversions) as it clicks through. If it is just retargeting, you...
  9. kevinfrye

    Anyone using iHeart's XVin solution - looking for feedback

    Had a demo with iHeart this morning and their XVin solution. It appears to be a retargeting solution, but I am curious if anyone is using it and what their feedback is.
  10. kevinfrye

    Any dealers using TikTok for marketing campaigns?

    We are working with a small agency team that is entirely ran by college students, with employees having a minimum of 50,000 followers each. Inexpensive and we are seeing some great interaction. Our goal is branding, not direct selling, and we continue to grow our efforts. Looking to share our...
  11. kevinfrye

    #RefreshFriday CRYPTO! ..and why should a dealer consider using it? | Ben Hadley

    We conducted the first cryptocurrency transaction for a vehicle in the US earlier this year. We have completed less than 5 transactions year to date as there is not a lot of interest that we have seen. It is advantageous for overseas deals as there is only a 24-48 hour turnaround for funds to...
  13. kevinfrye

    Promoted Article Digital Dealer Vegas 2022 REVIEW with Kevin Frye | #digitaldealer

    I prefaced my session with how we put it together. Of course this would not be completely accurate with only 10 people - but we put a lot of effort and work into the UX study with the resources we have. We post a request for folks on social media, offer a $25 Amazon gift card for their time, and...
  14. kevinfrye

    Promoted Article Digital Dealer Vegas 2022 REVIEW with Kevin Frye | #digitaldealer

    Ahhh, beautiful start to the day with a direct flight to Viva Las Vegas for Digital Dealer, arriving bright and early on Monday morning. Already looking forward to that couples massage and spa that Julie booked at Caesar’s Palace at 11 am. Hmmm, riding over to the Mirage in our Uber when I see a...
  15. kevinfrye

    Digital Dealer Vegas 2022 REVIEW with Kevin Frye | #digitaldealer

    Ahhh, beautiful start to the day with a direct flight to Viva Las Vegas for Digital Dealer, arriving bright and early on Monday morning. Already looking forward to that couples massage and spa that Julie booked at Caesar’s Palace at 11 am...
    • Thread
  16. kevinfrye

    Promoted Article Digital Dealer Tampa 2022 REVIEW with Kevin Frye | #digitaldealer

    Tim Cox, Brent Wees, Larry Bruce & Pat O'Connell Who needs some Florida sunshine? ME!!! Below Deck – Digital Dealer episode 1: Yes, that would be me, Captain Kevin, on the good ship Matador, docked just outside of Digital Dealer. I had a GREAT time doing a podcast with Jason Harris of...
  17. kevinfrye

    Promoted Article Digital Dealer Vegas 2021 REVIEW with Kevin Frye | #digitaldealer

    April Rain and Julie Frye having a Grizzly Experience I can bearly believe it… Me: “Uh, what exactly is this?” Montana Mountain Man named Kal Bozeman: “Grizzly milk, would you like to try some?” Me: “Does it work?” Kal: “My Dad raised my brother Bo and I on it” (as I look UP to each of...
  19. kevinfrye

    Digital Dealer Las Vegas Oct 2021 Roll Call

    Drew, it was great to meet you in person after my session. I wish I could have spent more time with you, felt very rushed to get out of there for the next speaker as well as the folks standing there with questions. Thanks for attending and let's connect next time friend.
  20. kevinfrye

    Digital Dealer Tampa 2021 Recap with Kevin Frye #digitaldealer

    I don't have the exact numbers, but I would say there were at least a third less vendors present for the show. In fairness, it takes a lot of lead time for a vendor to book a show, and they still had a lot of uncertainty with Covid restrictions. On the dealer side, I know there was a surge in...
  21. kevinfrye

    Digital Dealer Tampa 2021 Recap with Kevin Frye #digitaldealer

    “My boss told me that he is adjusting my pay-play this month based upon how many sessions I attend at Digital Dealer“… (overheard as I was walking into Digital Dealer Tampa). We all know that pay-plans dictate behavior! And with that, let me dictate to you my recap of Digital Dealer Tampa 2021...
  22. kevinfrye

    CarGurus - significant drop in traffic?

    Had a visit with CarFax and they shared this graphic below, which indicates that recent changes to the Google algorithm has created a huge drop in traffic with CarGurus (competitor A) down to the level of AutoTrader and Cars.com. Source is SEMrush. Not sure how accurate this is - curious as to...
  23. kevinfrye

    Thoughts and questions about TDDS 2.0 (Toyota Dealer Digital Solutions)

    Not the case for us - our reps have been very supportive and are working with us. In fact, of all our OEMs, Toyota has historically been the most progressive, attending conferences with us, etc. This appears to be a top-down program being driven out to the dealers
Top Bottom
Back
Menu