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    Are you quoting price over phone and email?

    This is what I did, and it worked incredibly well because it was honest: Customer: "Hi, can you please give me your best price on a 2015 X-and-such with x,y,z options?" Me: "I can. Are you using the bigger rebate for the special financing?" Customer: (Assuming they know which incentive...
  2. I

    What ways could dealers be more transparent, IDEAS anyone?

    First post here, I figure I'd weigh in on a heavy topic. :) Truth is, dealers pondering how to be more transparent need to ask themselves if they really want to be more transparent. I don't believe most do. Most want to appear transparent, but not be. And there's justification for that, of...