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    Are Dealers Spending Too Much On Paid Search?

    I would like to hear those opinions as well, but based on the conversation within this thread, it sounds like surveying every sale becomes a probable necessity to be included as a weighted variable in the overall decision-making for marketing mixes.
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    Help Needed in Choosing Digital Advertising Company

    Shifting the conversation back to the dealership level, what about an approach to view PPC/Display capabilities with 2 things in mind: the human element (service) the technology & its' effectiveness relative to the business at hand (products) The premise is that if you leverage the best of...
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    Editing your Profile, Photo, Signature and more...

    Is it alright to remain anonymous on these forums? I noticed many people list their names, title, background, etc.