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  1. Nancy Lim

    Facebook Inventory Advertising / Retargeting

    That's great! I think retargeting in general is a great tactic to re-engage shoppers. Really interesting that your campaigns are driving results by body type. For clarity, the dynamic retargeting on a VIN level where we've seen those results is different than the types of campaigns you're...
  2. Nancy Lim

    Facebook Inventory Advertising / Retargeting

    Retargeting on Facebook is a great way to maximize ROI. PureCars recently introduced dynamic retargeting on Facebook and we've seen huge results. Facebook's benchmark for a successful campaign is 0.35% CTR. PureCars's VDP retargeting campaigns average over 3x that. That's because we're targeting...