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  1. Dave Lemmon

    Auto Comply update to Cookie Consent

    I had some pretty strong opinions on it and shared to LinkedIn. Result was, had a call with their CEO today and they will NOT be implementing this as planned. They will block it for someone who opts out (which is fine), but not by default. Very good news.
  2. Dave Lemmon

    Anyone using iHeart's XVin solution - looking for feedback

    All of these products are interchangable and are all just based on LL...which is bizarre, because I still think that's a bad product to begin with. It's like there's a guy on every corner in a trench coat whispering "you want cheap VDPs? I got cheap VDPs". Everyone has cheap VDP views. Run 80%...
  3. Dave Lemmon

    Small used car dealership marketing tips

    It's a great post Jennifer. Independent dealer marketing is very different than franchise, but in some ways has advantages as well. First, I recommend identifying what makes you special. What's your focus, what's your value. Are you aggressive with sub prime? Do you have low priced inventory...
  4. Dave Lemmon

    Second Drawing for Wynn Suite During NIADA Accelerate 2023 Convention & Expo Announced

    Based on the NE location, going to guess either Chad or Karl...both are awesome. Stick around after the session so we can chat!
  5. Dave Lemmon

    Promoted Article Digital Dealer Tampa 2023 REVIEW with Kevin Frye #digitaldealer

    As always, enjoyed the hell out of the recap. I had a great show, but I usually do, because for me it's the people vs. the immediate or direct opportunities. Other vendors (even ones who are direct competitors), dealers, friends, that's the value for me. You and I were on that Digital Dealer...
  6. Dave Lemmon

    Anyone using iHeart's XVin solution - looking for feedback

    Yeah, I think this is fine. I also know that our clients are getting AIA as a small part of a much larger social strategy and is done at a very reasonable and transparent agency fee. The number of ways AIA is simply repackaged as something else and sold with insane markups is pretty...
  7. Dave Lemmon

    Anyone using iHeart's XVin solution - looking for feedback

    There's some segmenting, certainly, if for no other reason that creating ad copy that's relevant to the segments. I don't think they have a segment for "least interesting sku's" to try and force traffic on items that aren't particularly well received. All the things we're describing, however...
  8. Dave Lemmon

    Anyone using iHeart's XVin solution - looking for feedback

    What's wild to me, every other industry on earth trusts Facebook's catalog advertising algorithm to just work and do it's thing. Only in automotive, would we be like "oh hey...you're matching these items in my catalog too frequently to shoppers and not these items enough" and then proceed to...
  9. Dave Lemmon

    Anyone using iHeart's XVin solution - looking for feedback

    I mean, I get the appeal of the story. I don't get the appeal of paying 80% management fees to run AIA.
  10. Dave Lemmon

    Anyone using iHeart's XVin solution - looking for feedback

    Running AIA and retargeting carousels with a little bit thrown at Google Display Network isn't revolutionary, it isn't AI driven, it is just a much more expensive way to advertise on those channels because of "magic".
  11. Dave Lemmon

    ActivEngage Digital Dealer Las Vegas 2022 "AE"ppreciation!

    Got to hang with Brendan a bit, which is always a highlight!
  12. Dave Lemmon

    Promoted Article Digital Dealer Vegas 2022 REVIEW with Kevin Frye | #digitaldealer

    Agreed, I think Kevin would be an outstanding keynote. So, from a vendor perspective (and I think? this was my either 14th or 16th DD), this was the best one I've had in several years (probably 6 or so). Not because we "sold a ton" or even "got a ton of leads", but because we constantly had...
  13. Dave Lemmon

    ActivEngage Thoughts on using TikTok for your dealership?

    Its all about the content. If you have someone making TT native style content, terrific for brand marketing and can be somewhat successfully repurposed into paid ads. If you don't, find someone who can make that content before you even consider it.
  14. Dave Lemmon

    Digital Dealer Tampa 2021 Recap with Kevin Frye #digitaldealer

    I didn't love the drink...but I absolutely loved the show. Was more fun than I've had at a show in years, probably because I missed the hell out of people. Had some next level conversations with competitors, partners, and dealers because everyone was really interested in communicating. Been to...
  15. Dave Lemmon

    Cars.com & Facebook Product

    I think 40% is low. You're talking about people who searched Marketplace, found a very specific used vehicle they liked, opened a chat, and started conversing with the dealer. If 60% of those people aren't a lead, that seems fishy to me. We are an approved inventory provider for Marketplace and...
  16. Dave Lemmon

    SEM Strategy...In House or Agency

    Tricky stuff. So, you have your big players who do enough SEM they get the kickbacks...which allows them to likely charge you less. They also are, by definition, going to have less "eyes" on what you are doing. It is likely pretty much a repeatable, non-unique process for your store that they...
  17. Dave Lemmon

    Recommendations on Free Classifieds

    So, here's the current players in the space: FB Marketplace is becoming extremely active. Free, but most leads are delivered via Messenger and if you don't have someone dedicated to answering them you'll miss out. They also generate a lot of single response leads that go nowhere. We are...
  18. Dave Lemmon

    Anyone use Facebook ads and have had success?

    We're CDK and Reynolds certified, so we can link up with any DMS out there and poll sales and service data historically or daily. For audience creation, we generally work from a historical file...then we poll ongoing sales and service data to create our offline matchback data as well. We report...