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  1. Pero Krpan

    Service Marketing - What defines VALUE?

    and much more...marketing, coupons, updates, up sells, communications...etc.
  2. Pero Krpan

    Written policy for texting customer from personal phone

    Gary, you are absolutely correct regarding one on one texting. The challenge is managing who, what and when someone did say something. Also, having personal cell numbers can create a lot of trouble in the future...salesman quits and continue to text customers, text something inappropriate etc...
  3. Pero Krpan

    Service Marketing - What defines VALUE?

    Texting...the best way to market and to keep your customers informed. The best and most used way of communicating today, isn't it?
  4. Pero Krpan

    Written policy for texting customer from personal phone

    Texting form a personal phone one on one is ok and legal although it is not measurable and/or manageable. Dealer should use texting platforms with a clear opt-in (easy to do) from customers so they can view and manage what was said at any given time with a texting date/time stamp in history...
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