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  1. Elmer Kruys

    Dealers Superimposing their Pictures in Front of the Dealership

    Why not display specific car features, like Sunroof, LED (Xenon) lights, leather, miles etc, instead of the ego driven thing ;-) (also that ego driven thing (stars) obscures the wheel)
  2. Elmer Kruys

    Can used cars with top quality photos be priced higher?

    @ Uncle Joe, oh yes I remember this reply and it's great. Would be nice though to use data to convince prospects to become my customers and helping the consumer purchase a car at the end.....
  3. Elmer Kruys

    Can used cars with top quality photos be priced higher?

    @JoePistell , oh sure this definately helps! Would be great if there is any data on customer’s removing dealers from their option list if photos are crappy…. And good used (and new) car photos are definitely all about delivering info and not style. Although I must say that the carvana photo’s I...
  4. Elmer Kruys

    Can used cars with top quality photos be priced higher?

    Thanks for the comments, guys. And of course I'm not talking about a pice hike of 1000s of $ up, here, just a couple of 100s. Depends on the car also. For a Fiat 500 like the example above priced at € 8.5k it will be extremely difficult, but about Jags, Astons, Bentleys and big Mercs & BMWs?
  5. Elmer Kruys

    Can used cars with top quality photos be priced higher?

    Hi Folks, I need your expert views. I am working as a used car photographer for various dealerships and I looking to built more value into my services. During a brainstorm (non-automotive) people suggested dealers can price their cars higher with top quality photos. What do you think?
  7. Elmer Kruys

    Which metrics prove quality photos matter?

    Thanks, Joe. So maybe I focus more on "differentiating from the competition" and "less non-value-leads" like "search helper" in chats, when I'm firing my pitch to prospects...
  8. Elmer Kruys

    Which metrics prove quality photos matter?

    wow, putting lead gen and chat in a different light. Taking "search helper needed" is a double waste: the website investment and the costs of chat... But aren't we getting a little off topic here? :-) Here's an attemp for a formula: Basic assumptions 1. Depreciation = $ 1000 per year (price...
  9. Elmer Kruys

    Which metrics prove quality photos matter?

    Now I get it and makes sense, especially with Jeff's comments added :) I read the "9 pics" thread. Interesting stuff. From the inventory software we use here it's all or nothing, with most 3rd party sites showing 24-30 images. Yeah, involving car story is good one! From what I know they are...
  10. Elmer Kruys

    Which metrics prove quality photos matter?

    Thanks for your insights Joe! Can you explain "Less lead to visitor ratios" ? And is the "unique visitor" in "higher sales to unique visitor ratio" online or at the dealership? In NL we have mountains or stock too, but due to ever changing tax regulations and increasing cost of ownership...
  11. Elmer Kruys

    Which metrics prove quality photos matter?

    Thanks for your thoughts, Alex In the Netherlands vehicle descriptions are lousy too, but still most salespeople who take the photos, don't seem to care, they just take a few shots without checking the result and loading it up to their Inventory Management System. With "top quality photos" I...
  13. Elmer Kruys

    Which metrics prove quality photos matter?

    First post here, really interesting posts on inventory photos. What I would like to know as a (starting) car inventory photo vendor in the Netherlands (Europe): is there any data or metrics which prove you get more dealership visits from car shoppers with top quality photos? I'm thinking of a...
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