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  1. Harry Kasparian

    People's Choice Awards for Best Vehicle Photos?

    Glad you appreciate it and hope it serves as inspo to the rest of you!
  2. Harry Kasparian

    Looking to Hire a Digital Marketing Manager / Director

    Hi there, With our rapid growth in the U.S, and the recent opening of our mega store in Orlando, we're looking to expand our u.s based marketing team. We're looking for a digital marketing manager or director OR growth hacker in todays term, that will: 1- Assist in development of integrated...
  3. Harry Kasparian

    The Ultimate Conversion Ratio

    To my favorite automotive community, What would you consider to be the ULTIMATE conversion ratio from website sessions (including your various marketing channels) to on-site leads. Leads include phone calls, chats, text message and web leads. Is there any big fluctuation of conversion from a...
  4. Harry Kasparian

    Lead Conversion: Dealer TextLEADS beats TrueCar + AutoByTel + Cars.com combined

    Where are these leads being generated from?
  5. Harry Kasparian

    Cars.com testing VDP lead form featuring dealer sales people

    LOVE LOVE LOVE the personalization aspect of this feature. I know TexasAuto ran something similar on their vdp's before they redesigned (or still do on their eBay listings). The question remains "WILL IT CONVERT!?!"
  7. Harry Kasparian

    Good Merchandising will cost you 400% on Cargurus

    Yup, Saw them at an expo yesterday. Theyre launching new TV spots to justify their price increase (incremental branding campaigns, traffic increase etc) Their staff even jokes about the increases...
  8. Harry Kasparian

    What are the TOP CRM Reports are you looking at each day?

    @Rick Buffkin What crm is that? Pretty cool!
  9. Harry Kasparian

    Good Merchandising will cost you 400% on Cargurus

    I'm a strong believer that there is enough room for both dealer websites and listing website to coincide and coexist in our marketplace. A healthy balance of spend towards driving users directly to your brand and giving the ability to users to find your brand through third parties. But with such...
  10. Harry Kasparian

    Good Merchandising will cost you 400% on Cargurus

    Some backstory: We’re an extremly large pre-owned franchise wanting to break ground in the U.S. More precisely, Florida, Miami. (Yeah, we kind of DID chose one of the more aggressive markets of the nation to test the waters) We’re however quite proud of what we were able to achieve over the...
  11. Harry Kasparian

    What's your policy on leaving sold units advertised online?

    Frustration within the BDC, the floor, and most importantly, your customers. (Especially the 90% who do NOT share their personal data before stepping into your dealer). I however agree with @BHavican , keep them on until delivery.
  13. Harry Kasparian

    Automotive Digital Retailing - Who offers a full solution for dealerships?

    @Jeff Kershner It's only normal, especially since the customer is WILLING to dedicate a substantial amount of his time filling out the forms. And that's quite interesting, have they deployed the feature on any of their websites?
  14. Harry Kasparian

    Automotive Digital Retailing - Who offers a full solution for dealerships?

    Has anyone been able to see any kind of success with these a-z transaction cta's. How does the conversion from page view to conversion compare with your average cta? And how about its lead to sale ratio?
  15. Harry Kasparian

    Exit Widget - Gift Card Offer

    aha! I was debating in between both as well. Hows OptinMonster working for you? 10%+ conversion rates? Any cta's/messages proving to convert the most? Thanks
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