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Why are most Dealership Service Department behind in digital marketing
When I was responsible for bringing technology training to the 14 service dept. managers/directors in my auto group, I found them for the most part to be extremely open. I always presented new marketing tools and technologies, backed up by very clear stats and data as well as the best practices...- Randy Cole
- Post #15
- Forum: Service Marketing and Fixed-ops & Parts Solutions
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web based email marketing
All good points Chubbard - and totally agree on a non-opted in list - do not blast! Not sure when you stopped using MailChimp but I hated it as well only a few years ago. They have come a long way recently and once I got my head around their interface (newly designed - mostly to incorporate the...- Randy Cole
- Post #22
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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web based email marketing
For those thinking of using Mailchimp, be aware that when/if uploading a mailing list and it detects too many "bad" addresses (usually hard bounces), it will ask you to stop using the list on their platform, delete it, and upload it again only after it has been verified. After testing various...- Randy Cole
- Post #20
- Forum: Websites, SEO, SEM, Display, Social, Marketing