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  1. trappstick

    Google removed the sidedar ads

    In all of my years I've never found the search partners to offer any value whatsoever. 10 years ago it was companies like Oingo pushing domain traffic at full-CPC prices, and with the inclusion of mobile the value is further diluted. Clearly this doesn't apply to GDN, only search. A lot can be...
  2. trappstick

    How to bill Car Dealer clients?

    Reasonable fees allow for upfront billing and payment.
  3. trappstick

    Should dealers be on Instagram?

    As a marketer that's watched IG blow up traffic stats for those patient enough to stick it out I have to say yet, but it really depends on the vehicles. The higher end dealerships will get a lot of eyeballs on popular/exotic/luxury cars. Will it translate to sales? That's hard to say, since...
  4. trappstick

    Facebook vs Google Ads

    Wow, that was a lame ass pitch, Eduardo. OP is looking for advice, not to setup a call to discuss a potential client relationship. Matt, to answer your question - it depends. FB is going to give you access to your exact demo and work very similar to display advertising, including a CPM-based...
  5. trappstick

    Did SEO Ever Really Help Sell Cars?

    Hey guys (Ed), I know I'm insanely late to this thread but I just joined, so bear with me. Here's my take as a veteran Internet marketer with over 16 years of lead gen experience in the B2C finance sector. It depends. You can still quite easily influence the Google Local listings and rank...