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  1. Heather MacKinnon

    PR & News Wow! CDK Acquires Roadster

    My money is on Rey Rey buying Darwin...
  2. Heather MacKinnon

    Best independent used car dealers in the USA...who are they?

    Bourne's Auto Center has always had a great reputation and strong leadership! https://www.bournes.com/
  3. Heather MacKinnon

    BUSTED Spincar caught selling dealer data

    We (Quotible) also competed in the SharkTank event and just like Ryan described, won our heat, based on dealer attendee votes, and made it to the finals. David Kain's event was hands down the best virtual event I have attended and I really cannot say enough about David both personally and...
  4. Heather MacKinnon

    Is DealerRater breaking Schema rules for leverage against dealers?

    George, I have to respectfully disagree with you here. Just using one of your examples above, Paul Cerame Ford, when a consumer performs a Google search for this dealer, DealerRater ranks #2 organically in the listings (right beneath their own URL). in 2020 any business, automotive, or...
  5. Heather MacKinnon

    Is DealerRater breaking Schema rules for leverage against dealers?

    The methodology behind the 24-month rating was really a result of the high percentage of staff turnover within dealerships. We felt it was important for a consumer to view a relatively timely representation of the reputation and type of consumer experiences taking place at the dealer over a 2...
  7. Heather MacKinnon

    Hey Ford Dealers... Check your CRM's email automation before your Bronco reservations tell you to "buck off"

    I have a feeling the large majority of GMs have no idea what these canned email templates coming out of the CRM even look like... even when not full of mistakes like the one you highlight, templates are unengaging at best and get hung up in spam filters over half of the time. Talk about wasted...
  8. Heather MacKinnon

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    I looked into this a few months back for a friend of mine that owns a large Ford dealer in FL. . email from rep following my phone call inquiry with CG. Not sure if this pricing is still accurate but this was in addition to the existing subscription the dealer has with CG. Hope this helps...
  9. Heather MacKinnon

    #RefreshFriday Want someone on the show?

    Another idea for RefreshFriday. GM/VP of Bozard Ford Lincoln Jeff King and Dr. Harry Cohen Author and longtime advisor for Ford. They had a recent write up in Automotive News and were interviewed by CBT...
  10. Heather MacKinnon

    Customers want more VIDEO - What is (or would be) your strategy?

    I totally agree this is not a strategy fit for every dealer. The ones that employ sales people not fit for the public definitely should stay away from bio videos ; 0. My belief is that this is an excellent strategy for the dealerships with strong cultures, good solid staff, etc...and leveraging...
  11. Heather MacKinnon

    Customers want more VIDEO - What is (or would be) your strategy?

    I'm a huge fan of employee bio videos. Proctor Honda does a great job of it here and shout out to Alex Jefferson. https://www.proctorhonda.com/meet-greg-miller It builds a personal connection between the consumer and salesperson (which I believe is highly underrated) Dealers can link this to...
  13. Heather MacKinnon

    #RefreshFriday Want someone on the show?

    Alex I'd love to see the co-founders of Quotible on RefreshFriday. Super great sharp guys. Wesley Gregg is GM of a large Ford store and has 17 yrs retail experience and Nick Kaptain has the software dev background so it's a great combo and they have a good story to tell about experiences in...
  14. Heather MacKinnon

    Debate: Are customers still intimidated at the Dealership?

    I believe DealerRater certainly helped to establish change especially back in the earlier days when dealers were first to market building online reviews and leveraging them as a competitive edge...those reviews and the quest to be the highest rated dealer or salesperson in the market, state or...
  15. Heather MacKinnon

    Debate: Are customers still intimidated at the Dealership?

    I think the "fear of BS" captures the consumer's negative perception in a nutshell....it's fear of BS, fear of the runaround, fear of being deceived, fear of having their time wasted, maybe even fear of the unknown. Unfortunately, there are many dealers and salespeople that do not subscribe to...
  16. Heather MacKinnon

    Debate: Are customers still intimidated at the Dealership?

    Great question. I agree it's all about building trust. Wouldn't you say the large majority of consumers that walk through the door or inquire online with the dealer go into the experience already not trusting the dealership and the sales advisor they will potentially work with? That is a BIG...
  17. Heather MacKinnon

    Coolest Lead Response Tools

    Alex yes will do! I will ask one of the founders to join here.
  19. Heather MacKinnon

    Coolest Lead Response Tools

    The best first response lead tool and communication platform I have come across is Quotible Start-Up founded by the GM of a top performing west coast Ford dealer who wanted to increase his delivery rates and differentiate from the competition ... Quotible sends beautifully designed, mobile...
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