Search results

Search the forum Search Blog
  1. Josh Seifarth

    What in the Heck is Going On With my Dealer.com sites in Google SRP's?????

    As Dealer.com now pushes direct into Canada, touting the claim of: “Our mission for Dealer.com is to be the premier digital platform and partner in Canada, similar to how we are the premier digital platform and partner in the U.S. It is not going to be something new for us,” said Soklis. It...
  2. Josh Seifarth

    Dealer.com is driving me nuts, what is the best alternative?

    You are wrong, yes. Well, technically wrong. They are certified for US dealers, but the individual above is in Canada. Completely different program.
  3. Josh Seifarth

    Dealer.com is driving me nuts, what is the best alternative?

    If you drop your DDC website you lose co-op from FCA, period. You'll also lose program support, and OEM leads I believe. Right now you could/should recieve up to 50% reimbursement on SEO/SEM (depending on whether or not you work with an approved provider on the program). That is very real money...
  4. Josh Seifarth

    Listing of all the Dealership Website Hosting Companies

    We would never subject ourselves to the torture of drinking American beer! ;)
  5. Josh Seifarth

    Evergreen content on your site

    A slightly different perspective here as I'm not a dealer, but very familiar with the topic. I really don't think a dealership (or I guess any business really) could truly claim to have a proper/comprehensive SEO strategy without regularly creating unique and relevant evergreen content. That...
  7. Josh Seifarth

    Listing of all the Dealership Website Hosting Companies

    A few other smaller Canadian players that I forgot above: Storm Division Carpages You could also add Gary Stock Co. to the list from the USA
  8. Josh Seifarth

    Anyone using Gravitational Marketing as a marketing company??

    Before you spend more money on marketing, figure out the answer to this question: Why should I buy a car from you? Hint: it isn't your price and it isn't that you have "the best people". Figure out your true unique selling proposition. Once you have that answer, convey that message on your...
  9. Josh Seifarth

    Listing of all the Dealership Website Hosting Companies

    I should also clarify, Convertus is Canadian as well (based in Vancouver, BC).
  10. Josh Seifarth

    Listing of all the Dealership Website Hosting Companies

    There are a bunch of Canadian ones (at least based in Canada) missing from this list. sm360 BwebAuto Evolio DealerCity D2C Media Strathcom e-Dealer Vicimus/Glovebox DealerSite+ Driving Dealer Solutions/AutoNet FlexDealer (though I don't know if they do websites anymore) Trader (just using DDC's...
  11. Josh Seifarth

    Dealer Coop

    For a lot of OEM programs co-op will be limited to the certified/approved providers. Depending on the brands you are after, you might find the following resources interesting/valuable: http://www.fcadigitalcertified.com/ http://dealercenter.forddirectdealers.com/...
  13. Josh Seifarth

    SEO?

    I agree with Alexander above... the ultimate litmus test: Ask your SEO vendor what their "content strategy" is, how they determine it, and their execution strategy to roll it out. Without actual content there really isn't a significant SEO strategy being put in place.
  14. Josh Seifarth

    SEO?

    The product may not be unique, but each dealership is. What happens when you aren't the only "local Ford dealer"? For example, there are 8 FCA dealerships in Calgary (and more if you move slightly outside the city). If you honestly believe ranking 1st or 8th for a term such as "Calgary Dodge...
  15. Josh Seifarth

    Listing of all the Dealership Website Hosting Companies

    Looks like this was dug out of the archives! If you'd like some additional Canadian flavour: Convertus (we weren't even around when this thread was started) Also can't believe DealerInspire hasn't been added yet.
  16. Josh Seifarth

    Dynamic Remarketing Is Far More Useful To Dealers than Regular Remarketing

    I was going to say I didn't think this was a new feature as we have been doing it for a long time within the strategy we employ for our dealers. It has however become a bigger talking point over the last few months it seems. Perhaps some vendors are pitching it as a new shiny item. It certainly...
  17. Josh Seifarth

    Calculating Commissions When Including Free Gifts with Purchase

    One of the first questions that comes to mind is: Did the salesman have any input in whether or not he/she wanted to offer the TV as part of the sale? Then there are more that follow: Has the offer of a TV significantly increased sales over normal (ie: the salesperson is recouping potential...
Top Bottom
Back
Menu