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  1. Mike Snellenberger

    SEO?

    You definitely should be doing this Rick. A great way is to have a template with keywords or key points to help guide the customer through the testimonial or review. Sample reviews are great as well to "give ideas" and help them mention how they found you, what they purchased, explain the...
  2. Mike Snellenberger

    SEO?

    Who are these "Marketers" Casey? How about creating great content and distributing it properly. Why try to cut corners when you can do it right.
  3. Mike Snellenberger

    Outside Executive Sales Manager

    View and apply for this job on Indeed here: https://www.indeed.com/viewjob?t=outside+executive+sales+manager&jk=de67eb992f7d15a9&_ga=1.18641726.663758849.1482872833 About Us: We are a fast startup marketing company, specializing in the automotive industry throughout the US. Our team is growing...
  4. Mike Snellenberger

    Help How do I engage with customers when I cant get ahold of them!

    Phone ninjas can work great if utilized properly at the dealership. I don't think this has been mentioned yet, but lead response time is also hugely important. Even shoppers that are browsing can be converted if you catch them before they leave your site. Here is a great stat and...
  5. Mike Snellenberger

    Adword Agencies - Why are Dealers SO UNTRUSTING?

    Thanks Ed. While I was referring to getting to know the key indicators to watch in Adwords, I was ultimately referring to all digital marketing. Whether that is SEO, SEM, Social media, etc. having someone at the dealership level who knows what KPI's to watch will make a big difference. To...
  7. Mike Snellenberger

    Adword Agencies - Why are Dealers SO UNTRUSTING?

    Some good points here. And spend is expected to increase significantly on digital. $14.4 Billion expected by 2020 according to this study from emarketer. https://shar.es/1E2GuU So.....to go with Dayn's point, why wouldn't the dealership "invest" in learning the basics of Adwords. There's a...
  8. Mike Snellenberger

    Stitched Image Video VS True Walkaround Video w/o Voice Over

    Some great points and ideas here. While I agree it's best to ask the shopper, you can do so through testing your videos and ads to see how much interaction and length that is watched. We purchased a turntable through Carturner.com and were still sending to flick fusion for voice over. They...
  9. Mike Snellenberger

    What is going to drive the Dealer's Digital Advertising market?

    "Will it be Social Media Marketing or Video Ads or Mobile Marketing or Search Ads?" I believe it will be all of these will continue to change the industry. The mix and effectiveness will depend on your dealership demographic and geographic location. I'm sure many dealers in certain areas...
  10. Mike Snellenberger

    SEO?

    Great points all! The "tricks" to boost SEO are a thing of the past. We used Ahrefs to track and improve SEO at the dealerships. It does just require a lot of work and good content to gain TRUE SEO.
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