Search results

Search the forum Search Blog
  1. CarlosSousa

    Your First Response - what are you trying to say?

    I've been talking to a few of our dealers about this, and one topic continues to come up - video responses to Internet leads. There are a couple dealers who mentioned they have tried it and they had really good results. Has anybody here tried something similar? Do we have any data on how your...
  2. CarlosSousa

    Building Value in the Lane

    @JQuinn - this is a great topic. I read this post over last Sunday and I've been thinking about ever since. This is a really important topic and seems like the key to increasing up-sell percentages. My personal opinion is educating the customer is the best way to pre-sell something on the fixed...
  3. CarlosSousa

    Stuck with expensive tool

    I think this is a great point Rick! I just don't understand why phone appointments are common between dealers/vendors but not as popular between dealers/customers. You're right, there's an obsession with getting the customer inside the store for a test drive - which is completely reasonable and...
  4. CarlosSousa

    What are the Most Important Metrics you Track?

    Joe, this is great input. Thank you - I am curious on the two metrics above. Are you looking at overall volumes before vs. after your promos / merchandising as the indicator of whether those worked? Or are you looking at lead sources in your CRM? Maybe you're hinting at Marketing / Sales...
  5. CarlosSousa

    What are the Most Important Metrics you Track?

    As we get into the new year, a lot of the metrics and benchmarks have changed. As such, wanted to bring two questions up to dealership managers: What metrics matter most to you in your organization? And how did you get to that conclusion? Looking forward to a good discussion on this topic...
  7. CarlosSousa

    Best Way to Get Acquainted with Auto Dealerships?

    Ricky, Adam, Thanks a lot for your responses. This is great information - I have already started experiencing this first hand. Can clearly see the wide range of skills and interests in the industry. Overall, I have been meeting some awesome people to work with. I look forward to keeping that...
  8. CarlosSousa

    Best Way to Get Acquainted with Auto Dealerships?

    Hi all, First of all, I recently joined DR and I am impressed by how helpful some of the posts have been…Great insights! Second, I have been working in the trucking industry for years (both at the OEM and dealership level), but have recently joined a company that sells to auto dealerships...I...
Top Bottom
Back
Menu