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  1. E

    In house inventory management

    Keep in mind that they are also providing the window stickers as well. So factor that in with the time and cost. I'd shop for other vendors and see what they are doing and charging. See if you can come up with an agreement with them before just jumping ship without any experience. I've got a...
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    In house inventory management

    If I wasn't on mobile is I'd go more in-depth but it's harder than most people think (not impossible though). I agree with: 1, 2, 3, 5, and 6. Not easily anyway. Can I ask your roll at the dealership? You need buy-in from most likely the general, new, and used car managers. You need a good...
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    Autotrader bought Xtime

    Bout time.
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    The Scariest Things at Your Dealership?

    1. "Call For Price" on both New and Used cars. 2. Floor Ups that have a 100% close rate. 3. Live chats that don't get replied to. 4. Marketing campaigns that are almost identical EVERY SINGLE MONTH.
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    Is the Secret Sauce Spoiled?

    [Forward to a few weeks later after roll out ...] "Are we still doing that responsive thing? Lets go back to the old way." - Decision Maker to Vendor
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    Is the Secret Sauce Spoiled?

    Good article. I feel like it's been this way for years now. Everybody wants to get on board, but they always want to cut corners. Whether that be: not implementing (or hiring the correct people for) a proper follow up, rolling out a pricing strategy, choosing the $500/mo website because it gets...
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    Facebook Ad Campaign: Interesting Results

    Do you have a screenshot of the ad? Was it 100% promotional for sales? service? parts? What do you mean by interesting? You got more leads, traffic, or the overall cost?
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    Embedding video in emails -AVV

    If you don't care about linking it to the CRM. Why not just use YouTube? When sending a follow up (or first contact) to the customer. You can record, upload, and share (via e-mail) right from the interface. Just make sure you sent the link to private. YouTube will do all the hard work for you...
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    Some Vendors....Ughhh

    Cliffs: Some prefer e-mail, others prefer phone calls, others prefer in person. All of which can be abused.
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    Some Vendors....Ughhh

    How often do you hear .. They aren't available right now, but I can send you through to voice mail ...​
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    Finally got the job.. Now I need help!

    Looks like most are giving you more "technical advice". So I'll offer some different advice: Take a deep breath. It is great to take the bull by the horns, but if you try and do everything that a BDC Manager, BDC Rep, ISM, and e-commerce guy should do. You'll be so stressed out and agitated...
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    OEM SEM Bidding on a Franchise Store's Name

    Competing against the pockets of Nissan and Toyota. I wouldn't be OK with that. If you talk to the rep is there anything they can do -- or is this 100% on purpose?
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    Our "Up" system is jacked up!!.......what do we do??

    Stresses me out just reading this ... how can somebody really be this out-of-date. Hate to say it, but things aren't going to change as long as management thinks that way. Update your resume and free yourself ...
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    Switching over to the VENDOR side

    Working on both the dealer and vendor side I can advise this: - Be prepared to be lied to often - Don't let a the constant complaining/yelling of the uneducated get to you - Whatever the product and/or service sold, make sure you have a 30-day FREE trial. And waiving the setup fees will be your...
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    Transparency in vendor pricing

    Pretty what the guys said above, but it's the same reason that car dealers post "call us" pricing .. to get the lead. Once you get the person on the phone you have the ability to negotiate .. based off of current setup, number of dealers, what products and services they want, additional fees...
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    It just got REAL! $5 per post starting 12/3

    Around 100 posts so far in my region .. I swear it was at around 2500 by this time usually. 4% if the posts .. What's everybody else looking at? Btw .. I'm talking about the 'By Dealer' section.
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    Internet solution provider

    Props to you if you can actually find somebody that is willing to put up with the headaches of the auto industry. It's tough. There's a lot that we request, require, and have developed that don't work like most industries. Keep in mind, there will be plenty of people that will promise you the...
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    Internet solution provider

    What you're trying to do is no small task. People have tried this before and there's a lot you really need to consider. Lets breakdown the simple stuff: - Do you think you can pull your data from nine different DMS systems daily? - Can you VIN Decode and clean up the data before it gets the...
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    Outrageous PPC CPC for Jeep/Chrysler

    Yeah, my bad I .. that was asking bono (even though I quoted you). I just was more or less curious if they were just targeting the number one position, but I think that was clarified in the last post. Would just be crazy if they were going for 2 and 3 and still running into the same problem...
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    GM's Shop, Click Drive Program

    No need to step foot on the lot and deal with a salesman? Sign me up. Disclaimer: This post in no way was intended to offend any current, previous, or future people that hold the title or sales, salesman, sales women, or sales person. These are the personal opinions of Eric and should not...
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