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Cars.com 66% of Americans Have Renewed Interest in EVs Following President Biden’s Infrastructure Plans

Allison.Phelps

Lot Lizard
Feb 8, 2021
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Americans’ interest in electric vehicles is on the rise. Sixty-six percent of respondents in Cars.com’s national survey stated an increased desire to buy an EV after hearing President Biden’s infrastructure plans to invest $174 billion in the EV market, including a national network of 500,000 EV charging locations by 2030. However, 81% of respondents report that barriers remain, obstructing the path to purchase. Screenshot (799).png

“Interest in EVs is growing, yet remaining barriers indicate mainstream adoption is still about a decade away," said Aaron Bragman, Cars.com’s Detroit bureau chief. "Tens of millions of car shoppers are on Cars.com, making us an excellent barometer for the industry. Today, only 1% of total search share on Cars.com is for EVs.2 However, the growing lineup of electric pickup trucks and SUVs, plus the current administration's support of the EV market, will continue to accelerate much-needed consumer awareness and could lead to a positive shift in buying habits in the near future.”

Nearly 20% of Americans report the lack of SUVs in the current EV lineup as a critical factor in the desire to purchase a traditional gasoline vehicle. But excitement is growing with the highly anticipated release of affordable electric SUVs such as the 2021 Volkswagen ID.4 and the Tesla Model Y; that interest is further enhanced by the 2021 Ford Mustang Mach-E all-electric SUV, Cars.com’s 2021 Best Eco-Friendly Car of the Year. Since hitting local dealership lots in December, the Mach-E accounts for 34% of total EV search share on Cars.com, the highest among any EV or hybrid vehicle on the site.

Additional trends include:
  • The primary obstacles preventing consumers from buying electric vehicles are cost (34%), limited range (32%) and a lack of charging stations (32%).
  • Urban buyers lead the way. Cars.com search data found that urban buyers are three times more likely to buy EVs. Of the 1% of total EV search share on Cars.com, Los Angeles accounts for 9% of searches; followed by Chicago (8%); Washington, D.C. (6%); New York (5%); and Dallas (4%).
  • Rising fuel prices nudge consideration. If gas prices continue rising, 76% of car owners would assess switching to an EV. Coincidentally, 35% of current EV owners cited gas savings as one of the factors that led to the purchase.
  • Environmentally friendly, slick tech and sleek style are the tickets to purchase. The main reasons for purchasing an EV are environmental benefits (48%) and the tech features and updated vehicle style (45%).
  • EV adopters are loyal. For those who have made the switch to an EV, it could be permanent: 86% of EV owners say they would buy an EV for their next car purchase.
 
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