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Adwords - Conversions Structure Questions

Rick Buffkin

Sausage King of Chicago
Oct 29, 2009
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Guys,
I would love to get you guys opinions and thoughts on a couple of items in Adwords Conversions section.

1) Outside of Display and Retargeting, should a Form Lead, Directions Page, Click To Call, etc... on the dealers website have a conversion window value greater than 30 days?

2) Should the Conversions Repeat Rate value be set higher than a 1.00 for Form Leads, Directions Page, Click To Call, etc... for items on the dealers website?

3) Should the Conversions Repeat Rate value be set higher than a 1.00 for a Click To Call CTA from the Paid Search Ad???



I'm very curious of you guys thoughts!