1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Any Dealerships On Here Using Fair??

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Salete, Nov 16, 2017.

This forum sponsored by...
  1. Salete

    Salete
    Expand Collapse
    Noob

    First Name:
    Salete
    Dealer or Company Name:
    .
    Joined:
    Feb 28, 2015
    Messages:
    16
    Likes Received:
    0
    Location:
    San Francisco Bay Area
    Thinking of joining them as they begin to roll out into Nor-cal soon..

    Millennial target audience. ( initially )

    No terms in regards to " Lease" for consumer

    Opportunity for us to have a second chance at car when / if they bring car back ( can do so after 4 days, or Keep for as long as they want )

    No advertising fee / Front all ours ( car must fit pricing model to be listed )

    No back end, but they give a 500.00 " spiff " for every deal.

    Thoughts?
     
  2. This forum sponsored by...
  3. Jason@nabthat

    [email protected]
    Expand Collapse
    Getting Refreshed

    First Name:
    Jason
    Dealer or Company Name:
    nabthat inc.
    Joined:
    May 24, 2017
    Messages:
    53
    Likes Received:
    16
    Location:
    Los Angeles
    Fair.com has an interesting business model and think Mr. Painter's track record of success will follow.

    One of my concerns for Fair.com is the holding of actual assets, diminishing ones. It will come down to how well they can move inventory when needed.
     
    • Like Like x 1
  4. Salete

    Salete
    Expand Collapse
    Noob

    First Name:
    Salete
    Dealer or Company Name:
    .
    Joined:
    Feb 28, 2015
    Messages:
    16
    Likes Received:
    0
    Location:
    San Francisco Bay Area
    True.
    The cars that can be listed HAVE to be at a certain price point. So I am assuming that the predictive pricing they are using is factored in.
    The Tesla lane here Locally is off the Charts HIGH$ I envision a Fair lane ..
     
  5. Brendan Dolan

    Brendan Dolan
    Expand Collapse
    Getting Refreshed

    First Name:
    Brendan
    Dealer or Company Name:
    Total Customer Connect
    Joined:
    Nov 17, 2017
    Messages:
    52
    Likes Received:
    36
    Location:
    San Ramon, CA
    I just fired a link over to my old coworkers. Seems like an interesting thought. If I was still running a store I'd give it a shot.
     
    • Like Like x 1
  6. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Twitter Handle:
    @autostride
    Joined:
    Feb 11, 2015
    Messages:
    1,068
    Likes Received:
    202
    Location:
    Pittsburgh, PA
    Collapse Signature Expand Signature
    • Like Like x 1
  7. Rick Buffkin

    Rick Buffkin
    Expand Collapse
    Sausage King of Chicago

    First Name:
    Rick
    Dealer or Company Name:
    Beaman Automotive Group
    Joined:
    Oct 29, 2009
    Messages:
    412
    Likes Received:
    158
    Location:
    America
    Just had a Fair.com rep visit one of our stores yesterday. For the dealership, this is a very interesting approach to sell cars. Is there anyone on here using this program at their dealership? Are there any hidden issues that you can maybe shed some light on if your dealership is using Fair?? I would love to hear your feedback about the Fair program!!!

    Please share!
     
    Collapse Signature Expand Signature
  8. Rick Buffkin

    Rick Buffkin
    Expand Collapse
    Sausage King of Chicago

    First Name:
    Rick
    Dealer or Company Name:
    Beaman Automotive Group
    Joined:
    Oct 29, 2009
    Messages:
    412
    Likes Received:
    158
    Location:
    America
    Thanks @Alexander Lau@Alexander Lau. I'll post here! This is what was presented to me yesterday. Fair is a licensed Dealer now in the State of TN. They are needing to purchase pre-owned cars from dealers. They are requesting my inventory feed. Once they have the feed, They will identify vehicles they are interested in purchasing from the dealership that meet their requirements. Once those vehicles have been identified by the dealership and Fair (those details are still a little fuzzy) for a fair price, that vehicle will show in the Fair app. The customer only see's a payment. Never the price of the cars. If the customer wants one of my vehicles that shows in the app and it gets selected via the customer, a notification is sent to the dealership. The customer works with Fair concierge person at their HQ to set up an appt for delivery. Fair buys / purchases the car from the dealership (Cash deal. No backend) for the price that was set in the Fair backend dashboard. The price isn't full retail and it's not wholesale. It's somewhere in the middle. The vehicle is on a first come, first serve basis. Meaning, if you have an appt on that car from other advertising at 10am and a Fair appt at 2pm and the 10am appt buys it. The Fair customer is out. The concierge explains this to the Fair customer (Thats what I'm told)! If after 2 or 3 months and the Fair customer is done with the vehicle, they can return the vehicle to our facility. We are given the opportunity to purchase the vehicle from Fair. If we don't want the vehicle, the come and pick up the vehicle and take it to the auction within 5 days of it being returned. Since we (the dealership) are selling the vehicle to another dealer (Fair), all of the paperwork and funding is minimized. From what I'm told, the main thing that is asked of the dealership is an excellent delivery process.

    Thoughts????

    Is there there anyone on here using the program? Is there any downside / issues you've experienced??
     
    Collapse Signature Expand Signature
    • Useful Useful x 2
  9. Rick Buffkin

    Rick Buffkin
    Expand Collapse
    Sausage King of Chicago

    First Name:
    Rick
    Dealer or Company Name:
    Beaman Automotive Group
    Joined:
    Oct 29, 2009
    Messages:
    412
    Likes Received:
    158
    Location:
    America
    Collapse Signature Expand Signature

Share This Page

This forum sponsored by...