I normally would never give any consideration to paying for a listing with an online listing service (Superpages, Dex, Yellowcrook, etc.). However, I have been considering paying for advertising with Yelp due to their relationship with Apple.
Currently Siri uses Yelp when giving out advice on restaurants and other listings; and with Apple's announcement back in January that they are going to launch their own maps program and use Yelp, localeze and Axiom listing data, it may be worth while to start building a solid Yelp campaign now including fantastic (and real) reviews.
My question to the forum is: have you all started beefing up your Yelp presence/reviews in anticipation of the fall Apple Maps launch? And, do any of you pay to advertise with Yelp? If so, how's the quality?
Currently Siri uses Yelp when giving out advice on restaurants and other listings; and with Apple's announcement back in January that they are going to launch their own maps program and use Yelp, localeze and Axiom listing data, it may be worth while to start building a solid Yelp campaign now including fantastic (and real) reviews.
My question to the forum is: have you all started beefing up your Yelp presence/reviews in anticipation of the fall Apple Maps launch? And, do any of you pay to advertise with Yelp? If so, how's the quality?