If you were to compare the value of a VDP view on your own dealership website vs. 3rd party listing website (ie. AutoTrader, cars.com etc.), would you say they're of equal value or is one better than the other? Considering the environment the user is in on 1 site vs. the other. Someone viewing a VDP on a 3rd party listing can be easily distracted from that vehicle and can very quickly be viewing another dealership. If they're on your own dealership site, there is no exit to another dealership, and any other VDPs views are all of your own, they're "focused". Would you pay more for a VDP view on your own dealership website vs. 3rd Party listing website? Do/would you measure their performance equally?