1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

AutoTrader Trade-In Marketplace?

Discussion in 'Vehicle Merchandising & Inventory Software' started by Nathan Carr, May 13, 2010.

This forum sponsored by...
  1. Nathan Carr

    Nathan Carr
    Expand Collapse
    Getting Refreshed

    First Name:
    Nathan
    Dealer or Company Name:
    Lisle Auto Plaza
    Joined:
    Feb 24, 2010
    Messages:
    65
    Likes Received:
    0
    Has anyone heard about/ have opinions about AutoTrader's Trade-In Marketplace?

    My understanding is it's an online used car appraiser with the opportunity to generate new/ used car leads. Basically they provide a wholesaler backed price quote on a customers vehicle and will send that lead to 3-5 surrounding dealers.

    As I typed this I came across this old post off the DealerRefresh blogs (though I didn't see it in the forums):
    tradein.autotrader.com | AutoTrader.com Used Car Trade In Service

    Here is the link to the Trade-in site:
    http://tradein.autotrader.com/Landing/Default.aspx


    If anyone has experience of thoughts about it feel free to share. It's expected to go live at the end of the month in the Chicagoland area.

    Thanks!
     
    Collapse Signature Expand Signature
  2. This forum sponsored by...
  3. danoneil

    danoneil
    Expand Collapse
    Sr. Refresher

    First Name:
    Dan
    Dealer or Company Name:
    National Motors
    Joined:
    Apr 16, 2009
    Messages:
    558
    Likes Received:
    29
    Location:
    National Motors in Baltimore
    I have heard of it and our company has looked at the product. I was under the impression that we were going to go live with it. But the cost was not discussed during the sales presentation and I'm not sure how much it cost per month. Maybe thats why we haven't gone live ?
     
    Collapse Signature Expand Signature
  4. Nathan Carr

    Nathan Carr
    Expand Collapse
    Getting Refreshed

    First Name:
    Nathan
    Dealer or Company Name:
    Lisle Auto Plaza
    Joined:
    Feb 24, 2010
    Messages:
    65
    Likes Received:
    0
    It's about $1,200 for a Used Car Dealer without a new car franchise
    and $1,500 for a new car dealer.

    So yeah, pretty pricey like most Autotrader "solutions".
     
    Collapse Signature Expand Signature
  5. danoneil

    danoneil
    Expand Collapse
    Sr. Refresher

    First Name:
    Dan
    Dealer or Company Name:
    National Motors
    Joined:
    Apr 16, 2009
    Messages:
    558
    Likes Received:
    29
    Location:
    National Motors in Baltimore
    Thanks for sharing. I know our dealership turned it down.
     
    Collapse Signature Expand Signature
  6. joe.pistell

    joe.pistell
    Expand Collapse
    Uncle Joe

    First Name:
    Joe
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,935
    Likes Received:
    1,352
    Location:
    New York
    AutoTrader Trade In Marketplace is coming to our market. Anyone use it yet? Thoughts?
     
    Collapse Signature Expand Signature
  7. Nathan Carr

    Nathan Carr
    Expand Collapse
    Getting Refreshed

    First Name:
    Nathan
    Dealer or Company Name:
    Lisle Auto Plaza
    Joined:
    Feb 24, 2010
    Messages:
    65
    Likes Received:
    0
    We decided to pass on it. Can't see the value based on the cost. Plus the presentation to us was rather lackluster.
     
    Collapse Signature Expand Signature
  8. Stefan

    Stefan
    Expand Collapse
    Jr. Refresher

    First Name:
    Stefan
    Dealer or Company Name:
    Dolan Auto Group
    Twitter Handle:
    stefanprecup
    Joined:
    Apr 15, 2009
    Messages:
    209
    Likes Received:
    88
    Location:
    Reno NV
    The problem I see is that AT will sell the leads to 3 or 4 dealers plus the buying center. Now you have 5 dealers calling...
     
    Collapse Signature Expand Signature
  9. danoneil

    danoneil
    Expand Collapse
    Sr. Refresher

    First Name:
    Dan
    Dealer or Company Name:
    National Motors
    Joined:
    Apr 16, 2009
    Messages:
    558
    Likes Received:
    29
    Location:
    National Motors in Baltimore
    The trade in market place is based & hosted on the dealers website and generates a guarantee value of trade for that particular dealer. The value is only guaranteed if the information received on the vehicle traded is pretty close to accurate.

    Basically the service generates a certificate that customer are to print and bring to your dealership.
     
    Collapse Signature Expand Signature
  10. Stefan

    Stefan
    Expand Collapse
    Jr. Refresher

    First Name:
    Stefan
    Dealer or Company Name:
    Dolan Auto Group
    Twitter Handle:
    stefanprecup
    Joined:
    Apr 15, 2009
    Messages:
    209
    Likes Received:
    88
    Location:
    Reno NV
    The leads generated by your website are yours only. In addition to that you can opt to get the leads for up to 3 other franchises. This are leads that are being generated by AT.com and will be sent to 3 different dealers.

    I am curios to hear from dealers that are using this tool on their website already ... i am wondering if it increased the conversion ratio ...
     
    Collapse Signature Expand Signature
  11. eag818

    eag818
    Expand Collapse
    Getting Refreshed

    First Name:
    Hubert Cumberdale
    Dealer or Company Name:
    EAG
    Joined:
    Jan 21, 2010
    Messages:
    51
    Likes Received:
    4
    The reason why we would NEVER do that is simple... why not brand ourselves? Why put a link up on your homepage that allows a customer to REDIRECT TO ATC -- which can ultimately result in the customer not finding interesting in your site and browsing ATC.

    I also have a feeling, like the post above from @stefan, that this is a trick to collect customer data for distributing it to other dealers as third party leads.
     

Share This Page

This forum sponsored by...