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Bad Bad BAD Advertising IDEAS - Add to the list

Discussion in 'I'm Angry and Need to GRIPE!' started by Jeff Kershner, Apr 18, 2019.

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  1. Jeff Kershner

    Jeff Kershner
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    I was looking for something, I don't even remember after seeing this sales ad/price on this dealerships website...

    It drive me crazy seeing 84 month financing, and then 84 month financing on a 4 year old vehicle...


    2019-04-17_19-54-03.jpg

    What crazy ads have you seen that are just bad for the business?
     
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  3. Cesar

    Cesar
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  4. Alexander Lau

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  5. jon.berna

    jon.berna
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    D.R. Truth

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    They are just giving the people what they want :drunk:

    I quickly pulled this our of Driven Data % of retail deals, by term length, by year:

    [​IMG]
     
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  6. john.quinn

    john.quinn
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    I can remember a few people doing it in PA, but EVERYONE does it up here in VT, and wish they'd all just STOP:

    Every dealer up here records their own radio commercials. Every now and then you hear someone with a decent voice and marginal talent, but 95% is just truly horrible.

    People: it's not that expensive -- pay for the talent! You should not be allowed to speak into the mic!!
     
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  7. Alex Snyder

    Alex Snyder
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    President Skroob

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    That is the greatest automotive website on earth! Ling is a genius who recognized a niche and capitalized. And she is a friend of DealerRefresh.

    We :bow: to the great and powerful Ling.
     
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  8. Alex Snyder

    Alex Snyder
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    President Skroob

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    This makes me want to cry. That's financial terrorism.
     
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  9. Jeff Kershner

    Jeff Kershner
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    That’s a sad sad chart @jon.berna@jon.berna - looking forward to having you on RefreshFriday tomorrow!
     
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  10. ChrisR

    ChrisR
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    I shopped a local competitor, input my information for an ePrice. Site immediately pops up with a color scale for payments based off of credit score. It also has in big, green letters the value for "Our Best Price" - just to the left of that, in standard, black lettering "Selling Price" with a value about $400 less than the best price.

    Which price do I get? The selling price, or the higher best price?
     
  11. Jeff Kershner

    Jeff Kershner
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    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
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    You Sir, get the “ePrice.”
    What the hell is an “ePrice” anyways?
    While we’re at it, what’s exactly is an “internet price?”
    How does someone work in the “internet department” or an “internet sales manager” performing “digital sales?”
     
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