Anytime I go to make changes to my website I always end up on a search to find the "ultimate car dealer website" and almost always end up disappointed. While there are A LOT of pretty decent dealer sites out there.... Almost all of them seem to be missing something, scattered and poorly laid out, or just incomplete. It makes me wonder... Do any of us car guys REALLY get it when it comes to eCommerce? As much as I'd like to think we do.... I think we are quite far off. For example, on pretty much any eCommerce website, what is the most commonly used feature and almost the heart of the website? The search bar right? Isn't this where at least 90% of the eCommerce sales begin? I know for me it is... Anytime I am shopping on eBay or Amazon the first thing I do is punch what I'm looking for into the search. Yet, as car dealers do we have FULLY functional search bars and is the the main focus of our homepage? I know my answer is no. Shouldn't a customer be able to punch in whatever it is they are looking for into a search bar and easily access our inventory? Whether it be a make, model, option, color, engine size, transmission, ect... Shouldn't this be a basic feature of a car dealer website? What are the best dealer websites you have seen? What other eCommerce features are we missing as car dealers?