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Bing Ads to Allow Advertisers to Target LinkedIn Audiences

Alexander Lau

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Feb 11, 2015
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https://www-searchenginejournal-com...rtisers-target-linkedin-audiences/256019/amp/

Bing Ads plans to roll out new functionality which will allow advertisers to target ads to LinkedIn audiences.

This was quietly announced by an administrator on the Bing Ads feature suggestion forum, who responded to post from December 2016 where a user suggested this idea:

“Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.”