Hey! I am absolutely brand new to the auto industry and was just hired by a dealership as their Digital Marketing Manager. I am coming from a multi-faceted background. For many years I worked in marketing and communications for non-profits where I handled mostly designing, email marketing, website management, and social media. More recently I have been in e-commerce doing a lot with email marketing, strategy and working with SEO vendors. So, how did I find myself deciding to work in an industry where I know next to nothing you ask? Well, the owner and I met and we immediately had a great connection. His vision for the future of digital and his passion to pursue it really won me over. He had been jaded working with vendors that were not innovating or understanding his needs. So, he found the idea of bringing someone in who has not been conditioned to the current standard of the industry very appealing. He needed someone who could manage vendors and do some things without a vendor. So, here I am just one week into untangling this web. This forum has been a great resource and I can clearly see that there are so many talented and experienced people in here. I figured I would reach out for some tips to get me going. The current state of pretty much everything is "Hot Mess". We are a GMC and Buick dealership. CDK has been handling everything with SEO/ FB/ WEB. I have had several phone calls with them already but it is mostly a lot of sales pitches with very little transparency. I realize there are not many options with the website because of GM's contract with CDK. What are the best ways to go about making things as customizable as possible? Anyone know a talented developer who has experience working on their sites? With SEO and Social I am probably going to dump CDK as fast as I can. Social I can manage myself but I would love to talk to an SEO expert in this arena and discuss what can be done to bring this up a level (or ten) There are probably a thousand other things I could ask but those are the big head scratchers for me right now. Any help, advice, links, etc are much appreciated. If you happen to be a person who can consult in these areas don't hesitate to reach out to me! Thank You!!!