1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Cars.com BREAKING sold this week

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by CuttingEdge, Mar 11, 2019.

This forum sponsored by...
  1. CuttingEdge

    CuttingEdge
    Expand Collapse
    Noob

    First Name:
    Colt
    Dealer or Company Name:
    Sterlings
    Joined:
    Mar 11, 2019
    Messages:
    1
    Likes Received:
    1
    We recently began using Cars.com again earlier this year after dropping them a couple years back: What a difference: they have transformed to a complete solution, but more importantly our measured ROI makes large leaps as we began using more products because they interplay between them. As most of this board has likely already seen given the sophistication of many posts, Cliff Banks (one of the few who we follow in their analysis) posted today that they will be sold this week:

    http://www.thebanksreport.com/analysis/cars-com-sale-likely-close-heres-rundown-possible-buyers/

    Will be interesting to see who the new buyer is and if they continue to innovate as we see a marked difference that accelerated when we moved to almost their entire suite of products of DealerInspire, Dealer Rater and Social/Facebook offerings while on trial for the 360 product and the new DInspire offerings.

    We've experienced some sort of feedback loop where our ROI has made a dramatic jump and our salesforce no longer has to overcome customers anchored to their "Good Deal" from Cargurus that is not always the correct car for our customers needs (and lower margin - we are still car dealerships :) ). Our only issue is the lag of pieces that remain old tech (we had the save VDP issue as a previous poster that was fixed fairly promptly and a few other integration hiccups, but nothing major and all is smooth and customized now).

    The potential buyers he mentions reputations all seem like they will only accelerate this process. I'm curious who others think the buyer might be, and if its Ebay as noted, how will that work with the Social Marketplace? Most importantly, have others experienced this upon moving to a suite of their products, and does the jump in ROI last or was it a one-time jump that faded? We had switched to Cargurus until the invitation-only New Tech Conference described Cargurus spending 80% of their revenue on buying keywords, which explains why they have made keywords more expensive while posting deals that are lower margin for us - though a sale is a sale so we aren't complaining too much. Has anyone else had this experience in switching back?

    Our Cargurus contact told us they intended to cut back on SEM spending now that they are established - if this is not misleading then this seems like a good combination. It seemed like switching back to Cars.com was a relatively new phenomenon at the conference as most had the old version ingrained but is certainly accelerating and improving. We do like Cargurus so are keeping them as I"m sure they will increase price again, but still are cheaper than Autotrader and we find the other lead-generating players less sophisticated.

    I"m curious others experience and thoughts? Am always impressed with this forum's ability to see around the corner, so looking forward. Thanks!
     
    • Like Like x 1
  2. This forum sponsored by...
  3. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,623
    Likes Received:
    915
    Location:
    Vermont
    Regardless of who buys them, this is unlikely to change overnight. It took Cox some time to make their most drastic change to date on Dealer.com for example. It all depends on who is buying.

    As :unclejoe: @joe.pistell@joe.pistell likes to point out: All I want is for my big vendors to not suck too much.

    I think we need to find some sort of Nostradamus smiley for Cliff.
     
    • Funny Funny x 1
  4. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Joined:
    Feb 11, 2015
    Messages:
    1,824
    Likes Received:
    367
    Location:
    Mars, PA
    Collapse Signature Expand Signature
  5. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,355
    Likes Received:
    866
    Location:
    Maryland
    Valuation for Cars.com Inc. (CARS) at ROC Hits 0.752263

    Taking a deep dive into the Return on Invested Capital (aka ROIC) for Cars.com Inc. (CARS), we see that the number stands at 0.752263. The Return on Invested Capital is a ratio that determines whether a company is profitable or not. It tells investors how well a company is turning their capital into profits. The ROIC is calculated by dividing the net operating profit (or EBIT) by the employed capital. The employed capital is calculated by subrating current liabilities from total assets. Similarly, the Return on Invested Capital Quality ratio is a tool in evaluating the quality of a company’s ROIC over the course of five years. The ROIC 5 year average is calculated using the five year average EBIT, five year average (net working capital and net fixed assets). The ROIC 5 year average of Cars.com Inc. (CARS) is 1.909161...

    https://bucknerbusinessdaily.com/valuation-for-cars-com-inc-cars-at-roc-hits-0-752263/384380/
     
    Collapse Signature Expand Signature
    • Useful Useful x 1
  6. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,355
    Likes Received:
    866
    Location:
    Maryland
    You may want to change the title of this post to be more relevant to your actual question... Direct message me if you have some questions.
     
    Collapse Signature Expand Signature

Share This Page

This forum sponsored by...