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Cars.com Rate Increases...

We were hit starting May 1 with a 35% rate increase - about $750.

According to cars.com, comparing Jan-April 12 to Jan-April 13:
Total "used vehicle searches" in our market have increased +24%.
Total "Active shoppers in our market" has increased +102%.
Our # of Email, Phone and Chat Conversions has increased +31% (mostly just from adding chat and increase in email leads)

I'm pretty unhappy about the increase, but I can see most likely how they've come to the conclusion. However, with them starting to send our inventory to TrueCar and CarGuru's, I'm wondering how much of this "growth" is from just the Cars.com classified site..