Today Cars.com announced a possible HUGE CHANGE to their VDP. IF you're signed up with DealerRater's "Connections" feature, your Cars.com VDP is in for a possible HUGE change!! Take a look... This is what I call... a "Ballsy" move. And DAMN I LIKE IT!! Being a proponent of online reviews, reputation and word of mouth, this really takes it to another level. This is either a real game changer or a complete mess. Knowing Alex Vetter, and speaking with him after the Cars.com acquisition of DealerRater - I have a really good understanding of his vision and I completely understand the visionary behind this. Therefore this possible huge change in the Cars.com VDP doesn't surprise me. Are we ready for this? The full message from Cars.com... This week, we're kicking off a 2-week test on a percentage of our traffic. As a DealerRater Connections customer you may see that some of your VDPs on Cars.com feature one of your top rated salespeople from DealerRater.com. Check the comments in your leads! We'll still send out the same lead emails from Cars.com that you receive today. However, to ensure the lead is directed to the right salesperson, please consult the 'comments' section of the lead, which is where the specific employee name will be populated. Why are we doing this? Our data shows that consumers want to connect with a salesperson prior to visiting the dealership. Similarly, we've heard from dealers like you that promoting top salespeople and rewarding them for providing a great customer experience leads to more sales and a faster close. It's Still a Work in Progress This is only a brief test to learn from. We'll continue to adjust prior to a broader launch to ensure that you're receiving the highest quality leads directed towards the right salespeople at your dealership.