Rust & Dust
- Mar 21, 2013
- First Name
The technology behind the VDP is VERY cool! The style is closer to a FastCompany article than the traditional car listing - I love the huge hero shot at the top!I spent some time looking at this site last week. They have the best visual VDP I've seen, hands down!
The prominent "Start Tour" button leads the consumer on a virtual walkaround complete with features and blemishes. The interior and exterior 360 spins with slick panning interface exceeded my expectations and really nailed it on the cool factor. I've bought a used car sight-unseen before and this presentation certainly would have made that decision easier for me.
This is how inventory display should be done if we truly believe that the majority of the buying decision occurs before the test drive.
2011 Infiniti IPL G Coupe for Sale | Carvana® | 2000001427
What do you think Ed and Jeff? If they are backed by a retailer with a national footprint, shouldn't they be able to scale in a way that other smaller agencies haven't been able to do successfully?