- Mar 7, 2012
- First Name
My company purchased a commercial truck franchise at the beginning of the year, and we've have been working on building the brand since. Since both of our rooftops have really only sold light cars and trucks, I'm having trouble developing the right strategy for marketing to the commercial truck buyer. My first stop was to Commercial truck trader. They sold us way more than we needed (our fault), and are making us finish out the 12 month agreement (they're impossible to deal with if you're wondering). Once that is over we want to find a new way to target the buyers of such vehicles. Since the buying motives are significantly different between commercial trucks and typical auto sales, I feel like we should be going down a different path. Is there anyone out there that has had success growing a commercial truck franchise? If so, what marketing strategies can you recommend that have been effective in your business?