Foureyes Competing with convenience

Aug 1, 2019
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We've heard it before: buying a car would be better if it was online, right?

Not so fast...

It takes more than a ‘click-to-buy’ option to improve the auto retail experience. The setbacks that companies like Carvana and Vroom have faced show that taking the automotive retail experience and moving it online is not an instant recipe for success. However, the wins they've achieved also make it clear that working to create a convenient, enjoyable customer experience can lead to sales success. With that, we're breaking down some of their tactics that dealerships can learn from: https://www.dealerrefresh.com/competing-with-convenience/

What other tips or advice do you have? Are there changes you’ve implemented at your dealership to improve the retail experience? Share your thoughts!