Let's agree - most dealership websites (contrary to what we think) are NOT that good. Whether it's the platform, the service, or the fact that most dealers don't give their website the attention it needs to perform. Let's move past all the gripes. I want to know WHAT DEFINES a BETTER dealership website? Don't over think it either. And don't only define it from your position at the dealership. What SHOULD your dealership website ultimately achieve?? game on... Side Note: Please keep your responses relevant by answering the question and sticking to the topic. Vendor promoting themselves and any derailing of the conversation will be deleted.