One of the (very) few things I learned as a product manager for an Agile software development tech company was how to write "stories." Product ideas start in the backlog with a simple story; the "simple" part was what caught my attention (by necessity ). I enjoyed thinking and starting the conversation along these terms: "As a....... I want...... so that....." My entire background was retail operations and marketing. Since I was fortuitously hired to help construct software to aide retail operations and marketing, it was easy for me to construct these stories. As a desk manger, I want an accurate calculator, so that I can trust the numbers I present to customers. As a general manager, I want a suite of solutions that compliment each other, so that I don't have to pay 6 vendors and their overlapping overhead. As a salesperson, I want to enter a VIN only once, so that I don't have to spend half the day typing random digits. You get the idea, right? PLEASE, take your turn as a Product Manager in the vast automotive tech space, and describe what you want for Digital Retailing. WAIT... actually... don't limit to Digital Retailing, since it's obvious that there is no consensus on what actually constitutes DR, beyond the BS Buzzword it is.... As a..... I want....... so that...... Have fun, and fill in the blanks!!