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Do you review your mobile site?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Alex Snyder, Aug 28, 2018.

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  1. Alex Snyder

    Alex Snyder
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    Just a friendly reminder that it is worth looking at. Duh right? It is easy to forget to do it when you work behind a desktop all day.

    Here's some tips on how to review it.

     
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  3. craigh

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    As a website vendor, I can confirm that most clients never look at the mobile site.
    We even provide access to choose to hide content on mobile or only show on mobile so they can make it a better experience, but maybe 1 client has ever flipped that toggle on a block.

    It's a shame, especially when everyone has been telling them for years that mobile is growing.
    We're now 40%+ mobile traffic (if your mobile site is good) and that's a huge number of mobile customers browsing your inventory in an experience that might be bad.
     
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  4. Alexander Lau

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    Honestly, I can't believe we're even talking about this. If dealerships aren't looking at the way their website content displays on a mobile devices, something is seriously wrong with their thought processes.

    Which year is it..!?
     
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  5. Alex Snyder

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    Most eCommerce Directors, Marketing Managers, and Internet Managers spend their time, at the dealership, behind a desktop. They're forced to do that because so many of their own solutions aren't available on mobile…. or are absolute shit on a mobile device.

    When your day is spent on the desktop it is very easy to overlook checking out the website on a mobile device.
     
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  6. craigh

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    It's easy to overlook your entire job if you don't care enough.
    I honestly don't think the importance of the website and the ownership of that responsibility is emphasized enough.
    Every department head in the dealership should be responsible for their portion of the website, including a weekly audit, 1 weekly promotion, etc.
    It's one extra thing for them to confirm it on mobile, but it should be expected of them, especially when you can do it in the browser on desktop or with any of a number of online tools.

    upload_2018-9-18_12-12-28.png
     
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  7. Rick Buffkin

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    Do you review your mobile site?

    My answer: On a mother frickin daily basis currently at the moment...

    I don't think these guys do though...

    upload_2018-9-18_11-18-32.png
     
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  8. Alexander Lau

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    I would agree (I used to be that guy at a dealership), however, as Craig alluded to, there's gotta' be checks and there are loads of mechanisms out there that mimic the behavior of a mobile/responsive site. I believe Google has or had one themselves in GSC. I did that, I checked before launching anything and on all of the most popular screen sizes of the day.

    http://responsivedesignchecker.com
    http://quirktools.com/screenfly/
    etc.

    Truth be told, dealers shouldn't have to worry about it. Forget the adaptive stuff. Their responsive sites should display properly at all times. That's on a website vendor.
     
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    #7 Alexander Lau, Sep 18, 2018
    Last edited: Sep 18, 2018
  9. Alexander Lau

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    Google: Don't Build Sites Where You Need To Test To See How Search Engines React
    https://www.seroundtable.com/google-need-to-test-seo-26386.html

    One of the reasons that hack job platforms (no need to name them) rank worse than systems like WordPress which Google understands greatly. IOW, stop taking chances with crappy website service providers, regardless of their "responsive themes."

    WordPress now powers 30% of websites
    https://venturebeat.com/2018/03/05/wordpress-now-powers-30-of-websites

    Usage of content management systems for websites
    https://w3techs.com/technologies/overview/content_management/all
     
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    #8 Alexander Lau, Sep 18, 2018
    Last edited: Sep 18, 2018
  10. Alexander Lau

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    Got this from Google for a number of my sites. Could be just as relevant to the SEO thread.

    -----------------------------------------------

    Mobile-first indexing enabled for http://XXXXXXX.io/ To owner of http://XXXXXXX.io/, This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.

    Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they're looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site's content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.
     
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  11. craigh

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    Also received this for all my sites that have good mobile sites.
    Seems like it's a positive thing, as long as you don't have adaptive content that is hidden on mobile and only shows on desktop - this might not get indexed as well as it used to.
     
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