Hey everyone!
I posted a few months ago about my regional classified ads (Tennessee) website offering storefronts to dealers. We are deep into it now! A dozen new car dealers in our area are piloting our storefronts and automated inventory syncing (used inventory only, via HomeNet). In the process, we added ADF/XML capability so that leads can be sent directly to Elead or whoever they use. So far, so good.
In testing the product, the focus has been the creation of value for the dealership (as well as more options for our users). Measuring value has been a little muddy, though. Obviously, an incoming lead is valuable and measurable, but what about VDP views? Do you guys apply a cost and value to VDP, or do you only evaluate leads with TPL sites? All of these dealers are right in the densest part of our audience. Most of our users can see an ad on our site and then be on the lot in 10 minutes, so they may skip the contact form.
I guess the question is: If you have 100 vehicles on my site and I produce 1000 views this week... do you value that? How? How does that compare to local printed media for you?
BTW, I'm hoping to have a bit stronger sales pitch with the changes happening at FB next month.
Thank you for your insight,
-Alex
I posted a few months ago about my regional classified ads (Tennessee) website offering storefronts to dealers. We are deep into it now! A dozen new car dealers in our area are piloting our storefronts and automated inventory syncing (used inventory only, via HomeNet). In the process, we added ADF/XML capability so that leads can be sent directly to Elead or whoever they use. So far, so good.
In testing the product, the focus has been the creation of value for the dealership (as well as more options for our users). Measuring value has been a little muddy, though. Obviously, an incoming lead is valuable and measurable, but what about VDP views? Do you guys apply a cost and value to VDP, or do you only evaluate leads with TPL sites? All of these dealers are right in the densest part of our audience. Most of our users can see an ad on our site and then be on the lot in 10 minutes, so they may skip the contact form.
I guess the question is: If you have 100 vehicles on my site and I produce 1000 views this week... do you value that? How? How does that compare to local printed media for you?
BTW, I'm hoping to have a bit stronger sales pitch with the changes happening at FB next month.
Thank you for your insight,
-Alex