DealerAuthority Do you Waze?

Discussion in 'Dealer Authority' started by erika_simms, Jun 19, 2019.

This forum sponsored by...
  1. erika_simms

    erika_simms
    Expand Collapse
    Administrator

    First Name:
    Erika
    Dealer or Company Name:
    Dealer Authority
    Joined:
    Oct 16, 2018
    Messages:
    36
    Likes Received:
    11
    Location:
    Raleigh, North Carolina
    Dealer Authority is working on a new solution package that will include Waze advertising, and we wanted to pose a question to the dealer audience: how much do you know about Waze (other than it can get you out of a traffic jam and let you know where the speed traps are)?

    A DA client decided to give Waze a try and has had some impressive traffic for minimal budget over the past month. Check out our blog for more details:
    https://dealerauthority.com/waze-advertising-for-car-dealerships/
     
    • Like Like x 1
  2. This forum sponsored by...
  3. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,412
    Likes Received:
    893
    Location:
    Maryland
    Nice eye-opening article Erika. At $2.00 a day, It's hard not to give it a shot for a few months and see what comes from it. I may just do that. Especially with our dealership being right off of a major Highway. It's like having an Billboard at the Exit/Entrance ramp, one we can track the performance of a tad better than the traditional billboard :ltbulb:.

    Anyone else thinking about doing this? If several of us do it around the same time, we could all share notes, ideas and performance in an ongoing discussion. Any takers?
     
    Collapse Signature Expand Signature
    • Like Like x 1
  4. ChrisR

    ChrisR
    Expand Collapse
    Refresher

    First Name:
    Christian
    Dealer or Company Name:
    Findlay Auto Group
    Joined:
    Oct 12, 2015
    Messages:
    109
    Likes Received:
    51
    Location:
    Prescott, AZ
    Everything I have been reading about Waze is it may work for large chains, smaller businesses haven't had much success. Curious to hear from dealers, to see if it has worked.
     
    • Like Like x 1
  5. erika_simms

    erika_simms
    Expand Collapse
    Administrator

    First Name:
    Erika
    Dealer or Company Name:
    Dealer Authority
    Joined:
    Oct 16, 2018
    Messages:
    36
    Likes Received:
    11
    Location:
    Raleigh, North Carolina
    :iagree:
    Honestly, dealers in larger cities or metropolitan areas truly should be taking a look at this option.
     
  6. Anthony G.

    Anthony G.
    Expand Collapse
    Noob

    First Name:
    Anthony
    Dealer or Company Name:
    Machens
    Twitter Handle:
    MrGeorgeJones
    Joined:
    Feb 7, 2019
    Messages:
    1
    Likes Received:
    2
    The town I am in is roughly 50,000 in population. Maxed out my WAZE spend at $2.50.

    I use it to promote out quick lube also. It gets more than its fair share of calls and directions for as little as it costs.
     
    • Like Like x 2
  7. erika_simms

    erika_simms
    Expand Collapse
    Administrator

    First Name:
    Erika
    Dealer or Company Name:
    Dealer Authority
    Joined:
    Oct 16, 2018
    Messages:
    36
    Likes Received:
    11
    Location:
    Raleigh, North Carolina
    @ChrisR@ChrisR it's true that locations in more rural areas with limited Waze use aren't going to see the bene
    It's good to hear from other dealers that are having success with Waze. @Jeff Kershner@Jeff Kershner let us know if you decide to try it out! I would be curious to hear your results.
     
  8. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,412
    Likes Received:
    893
    Location:
    Maryland
    We are going to move forward. I'll most likely jump on it beginning of next week. I'll be sure to report back.
     
    Collapse Signature Expand Signature
    • Like Like x 2
  9. Brittany

    Brittany
    Expand Collapse
    Noob

    First Name:
    Brittany
    Dealer or Company Name:
    Better Car People
    Joined:
    Jun 25, 2019
    Messages:
    8
    Likes Received:
    2
    I'm really curious to see how Waze works out for you guys! It's a great idea for dealerships that doesn't seem to be talked about very much
     
    • Like Like x 1

Share This Page

This forum sponsored by...