1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Does anyone have metrics on testimonials

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by v8apps, Jan 1, 2016.

This forum sponsored by...
Tags:
  1. v8apps

    v8apps
    Expand Collapse
    Getting Refreshed

    First Name:
    Smit
    Dealer or Company Name:
    OmegaSoft
    Joined:
    Apr 25, 2012
    Messages:
    43
    Likes Received:
    5
    Location:
    Florida
    So the question here is
    Is it better to have a video testimonial on a dealer's website vs text testimonial

    We all know from an SEO perspective, text is better, but what about user experience on the website

    Do any of the vendors or dealers in this forum have any stats on this?
     
    Collapse Signature Expand Signature
    #1 v8apps, Jan 1, 2016
    2. This forum sponsored by...
  2. craigh

    craigh
    Expand Collapse
    Super Moderator

    First Name:
    Craig
    Dealer or Company Name:
    Vicimus Inc
    Twitter Handle:
    craighooghiem
    Joined:
    May 19, 2011
    Messages:
    1,521
    Likes Received:
    586
    Location:
    Ontario, Canada
    Not a great answer, but a few of my clients have 2 pages: Testimonials and Customer Reviews.
    Testimonials is copy/pasted from emails, etc.
    Customer Reviews is branded and uses the DealerRater API to show DR reviews.

    The Customer Reviews page is a similar length, but gets 4-6x longer page views (reading time) and far less back button bounces.
    The copy/pasted testimonials never seem to have the validity required to keep a visitors attention.
    Haven't tried videos more than once, but the time we did they got like 10-25 views a piece.
     
    Collapse Signature Expand Signature
    #2 craigh, Jan 5, 2016
  3. ed.brooks

    ed.brooks
    Expand Collapse
    Sr. Refresher

    First Name:
    Ed
    Dealer or Company Name:
    Cars.com
    Twitter Handle:
    @EdGetsIt
    Joined:
    Jan 15, 2010
    Messages:
    1,099
    Likes Received:
    565
    Collapse Signature Expand Signature
    #3 ed.brooks, Jan 5, 2016
  4. v8apps

    v8apps
    Expand Collapse
    Getting Refreshed

    First Name:
    Smit
    Dealer or Company Name:
    OmegaSoft
    Joined:
    Apr 25, 2012
    Messages:
    43
    Likes Received:
    5
    Location:
    Florida
    Cool thanks for the insight and prompt response
     
    Collapse Signature Expand Signature
    #4 v8apps, Jan 5, 2016

Share This Page

This forum sponsored by...