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Does anyone have metrics on testimonials

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by v8apps, Jan 1, 2016.

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  1. v8apps

    v8apps
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    Getting Refreshed

    First Name:
    Smit
    Dealer or Company Name:
    OmegaSoft
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    So the question here is
    Is it better to have a video testimonial on a dealer's website vs text testimonial

    We all know from an SEO perspective, text is better, but what about user experience on the website

    Do any of the vendors or dealers in this forum have any stats on this?
     
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  3. craigh

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    Not a great answer, but a few of my clients have 2 pages: Testimonials and Customer Reviews.
    Testimonials is copy/pasted from emails, etc.
    Customer Reviews is branded and uses the DealerRater API to show DR reviews.

    The Customer Reviews page is a similar length, but gets 4-6x longer page views (reading time) and far less back button bounces.
    The copy/pasted testimonials never seem to have the validity required to keep a visitors attention.
    Haven't tried videos more than once, but the time we did they got like 10-25 views a piece.
     
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  4. ed.brooks

    ed.brooks
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  5. v8apps

    v8apps
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    Getting Refreshed

    First Name:
    Smit
    Dealer or Company Name:
    OmegaSoft
    Joined:
    Apr 25, 2012
    Messages:
    43
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    5
    Location:
    Florida
    Cool thanks for the insight and prompt response
     
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