- Nov 4, 2012
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- First Name
- Jessica
Could the lack of video communication and education be one of the last big website blunders the auto automotive industry has yet to correct?
Have you ever noticed that many of the sites you visit throughout the day are full of videos - either reporting the news or showing you how to do something? We can see it either with ourselves, our kids or neighbors - video content is being consumed more and more each day. Somehow automotive websites don't have as much video as the rest of the industries we bump into every day, as Brian Pasch explains in his latest article.
Did you know that 49% of consumers who view a video will visit a dealership?
Talking about video here is nothing new. In fact, it's quite a passion of ours. We've been sharing videos here for a while.
Questions:
What are you doing with video at the dealership? Using it for walkarounds? For Service promotion? For getting to know the staff? What other creative ways?