**UPDATED - 04/29/2015** “Phone - remind me, when I get home tonight to take out the trash" "Hey Phone, remind me to buy a hedge clipper the next time im at or near HomeDepot." "Hey phone, remind me to use my rewards card when im at the grocery store." While we can debate the usefulness of Siri, Cortana or Google Now, let's focus on the geo/location technology residing on our mobile devices. Your smart phone is able to give you useful information when the timing’s right. In this example it’s arriving home and taking out the trash. In other examples it can be a coupon or offer at the time you’re shopping at a particular retailer. In a commercial setting Location Targeting can deliver the most benefit with retailers who rely on timing to engage the customer. For large ticket retailers, such as dealers, convenience and timing of the message is key. How valuable would it be to chat with your customer the moment they walk onto a competitor's lot? How valuable would it be to send an oil change coupon to your customer the minute they pull into a quick lube station? What's you opinion on geo-targeting / geo-fencing within our industry? *Click here for a more in-depth article about around geo-targeting. Read it then come back here to comment.