But, but, but... attribution...!? "Everything Is Fake": Ex-Reddit CEO Confirms Internet Traffic Metrics Are Bullshit https://www.zerohedge.com/news/2018...onfirms-internet-traffic-metrics-are-bullshit "It's all true: Everything is fake," tweeted Former Reddit CEO Ellen Pao regarding a Wednesday New York Magazine article which reveals that internet traffic metrics from some of the largest tech companies are overstated or fabricated. In other words; they're bullshit. Credit to @joe.pistell via LinkedIn share.