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Examples of New-Car Ordering website forms/processes?

George Nenni

3rd Base Coach
Apr 13, 2012
183
145
First Name
George
With some manufacturers pointing dealers toward customer sold orders, the need to create a solid process flow and information capture seems to be increasingly important for dealer websites.

Any solid examples of dealers either building something themselves, or vendor tech out there that solves this problem? I stumbled onto some sweet workflows from @Ryan Everson for his group site www.garberpreorder.com , anyone doing something similar?

Thank you for the help!
-George
 
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Reactions: ggarvin
Mar 21, 2012
487
602
Awards
1
First Name
Ryan
With some manufacturers pointing dealers toward customer sold orders, the need to create a solid process flow and information capture seems to be increasingly important for dealer websites.

Any solid examples of dealers either building something themselves, or vendor tech out there that solves this problem? I stumbled onto some sweet workflows from @Ryan Everson for his group site www.garberpreorder.com , anyone doing something similar?

Thank you for the help!
-George
Thanks, George!

We created GarberPreOrder.com because all of our manufacturers were pushing us to link to the model configurator / order form on the OEM website.

We didn't want to do that.

Why?

Once the customer lands on the OEM website and builds their desired vehicle they are forced to select a dealer near them. Since our stores are often located outside the main metro area, we are often not the first choice presented. This means we'd be helping drive business to our competitors.

Ultimately, all of the OEM's are going to have to step up and create a solution that guarantees if I send a customer to the model configurator / order form on the OEM website, that they stay my customer.

Should be easy enough for them to implement with a simple URL variable containing our dealership code like - chevrolet.com/order?bac=1234

I know OEM's are alluding they want to start shifting to this business model and keep day supply lower than it has been in the past. If they want to have any chance of dealers embracing it, this is one thing they'll have to implement immediately.

Until that happens, we'll keep rolling with our in-house solution.


For those interested, we built the website on Wordpress and used Gravity Forms + Jet Sloth to build the pre-order form. Each of our dealerships has their own "micro-site" that we link to from our dealership website.

Example: https://www.garberpreorder.com/garber-buick/

The goal of the pre-order website is to make sure if someone ends up on our main dealership website and can't find the car they want, that we capture their info before they bounce and try to find the vehicle at a competitor.

So we place these banners on our dealership website VDP's:
1630500506520.png

So far we've received hundreds of leads and sold quite a few cars off it. All referral traffic from our dealership websites.
 
Mar 21, 2012
487
602
Awards
1
First Name
Ryan
With some manufacturers pointing dealers toward customer sold orders, the need to create a solid process flow and information capture seems to be increasingly important for dealer websites.

Any solid examples of dealers either building something themselves, or vendor tech out there that solves this problem? I stumbled onto some sweet workflows from @Ryan Everson for his group site www.garberpreorder.com , anyone doing something similar?

Thank you for the help!
-George
I also ran across this dealer using a Typeform order form which would be easier for the average dealer to implement:
 
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Reactions: craigh
Get Podium
May 28, 2009
43
13
Awards
1
First Name
Brad
Thanks, George!

We created GarberPreOrder.com because all of our manufacturers were pushing us to link to the model configurator / order form on the OEM website.

We didn't want to do that.

Why?

Once the customer lands on the OEM website and builds their desired vehicle they are forced to select a dealer near them. Since our stores are often located outside the main metro area, we are often not the first choice presented. This means we'd be helping drive business to our competitors.

Ultimately, all of the OEM's are going to have to step up and create a solution that guarantees if I send a customer to the model configurator / order form on the OEM website, that they stay my customer.

Should be easy enough for them to implement with a simple URL variable containing our dealership code like - chevrolet.com/order?bac=1234

I know OEM's are alluding they want to start shifting to this business model and keep day supply lower than it has been in the past. If they want to have any chance of dealers embracing it, this is one thing they'll have to implement immediately.

Until that happens, we'll keep rolling with our in-house solution.


For those interested, we built the website on Wordpress and used Gravity Forms + Jet Sloth to build the pre-order form. Each of our dealerships has their own "micro-site" that we link to from our dealership website.

Example: https://www.garberpreorder.com/garber-buick/

The goal of the pre-order website is to make sure if someone ends up on our main dealership website and can't find the car they want, that we capture their info before they bounce and try to find the vehicle at a competitor.

So we place these banners on our dealership website VDP's:
View attachment 5637

So far we've received hundreds of leads and sold quite a few cars off it. All referral traffic from our dealership websites.
really great job ryan. I've been putting together some ideas with in-transit cars, etc and was looking for a pre-order page as well. this will help us dial ours in.
 
  • 1Like
Reactions: ggarvin

John V.

Boss
Jan 15, 2015
163
156
Awards
1
First Name
John
Looks very clean! Nice work.

How is this working lead gen wise? It seems like it would take a fair amount of ad dollars plus website costs to generate the needed lead volume to justify the cost. Interested to hear your results.
 
Jul 21, 2020
12
2
First Name
Richard
I've had a lot of positive response on something we've built (several top 10 dealers live and pending). Happy to show anybody interested in seeing it.