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Facebook has 50% fake traffic?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Alexander Lau, Jan 24, 2019.

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  1. Alexander Lau

    Alexander Lau
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    Huh? The guy who lead the research created one of the early prototypes with Zuckerberg, while at Harvard.
    It's like agencies using Nielsen, because it's the only thing they had at the time.

    PlainSite Facebook Reality Check (PDF)

    What seems too good to be true often is. The zeitgeist has changed markedly since 2007, when the company was the obsession of virtually every Silicon Valley investor, having built its Platform to make the world “more open and connected.” Yet as bad as things have been of late for Facebook, with endless privacy breaches and Russian interference in the 2016 presidential election hanging over Menlo Park like a spectre, we believe that the situation is far worse than investors realize. Facebook has been lying to the public about the scale of its problem with fake accounts, which likely exceed 50% of its network. Its official metrics—many of which it has stopped reporting quarterly—are self-contradictory and even farcical. The company has lost control of its own product.

    :huh?:
     
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    #1 Alexander Lau, Jan 24, 2019
    Last edited: Jan 24, 2019
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  3. JamieS

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    Just started reading it. HOLY MOLY, thanks Alex!

    [edit]
    Finished it. Well, whew. Nothing like reading early-day Zuck AIMs! I have to admit, there is some similarity in the bull-headedness in how I approach some things nowadays in day-to-day work life. But it's hard to tell if he was just otherworldly brazen for the sake of being brazen (ZFG!), or if he actually had some genuine naivety. He was definitely not wrong in some aspects, like consumer trust in peer reviews:

    "Zuckerberg's hunch was that users would be more likely to respond favourably to products and services recommended by their friends online relative to traditional advertisements."

    Not surprisingly FB came out and rejected the whole thing
     
    #2 JamieS, Jan 29, 2019
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  4. Jeff Kershner

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    I need to finish reading this... but really, I wish facebook would just implode. Tomorrow. But only for something else to come and takes its place.
     
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  5. Alex Snyder

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    Like Instagram :lmao:
     
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  6. JamieS

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    TikTok! Ahaha
     
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  7. Alexander Lau

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    I mean, of course they have to come out and say it, but there's just too much evidence supporting it.
     
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  8. JamieS

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    I truly can't believe I'm typing this but that time might actually come. I really thought FB was going to be something that would live for a good 50 years. I deleted the app from my phone a while back and really only use it to advertise to fake Bangladeshi in-market shoppers. I wish I could target real Bangladeshi in-market shoppers! The only real social channels I personally participate in are forums and Reddit with a splash of LinkedIn. The slightly younger crowd is all Instagram and Twitter, and the younglings are all about TikTok. Wonder what the next long-form social media will be? Or are younglings perennially only interested in eye candy/short form?

    This is definitely going to get interesting.
     
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  9. Alexander Lau

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    [​IMG]
     
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  10. GilbertoBatz

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    Hello,

    Facebook is the best way to generate more traffic in your advertising.
     

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