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Facebook + KBB marketplace

Discussion in 'Inventory Software & Best Practices' started by yagoparamo, Oct 26, 2017.

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  1. yagoparamo

    yagoparamo
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  3. Chris Cachor

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    You beat me to it Yago! Was just coming to post this: https://www.macrumors.com/2017/10/26/facebook-new-vehicle-marketplace/

    This is definitely going to hurt Google (and indirectly AutoTrader/Cars.com). Since FB has access to your mobile device's location services (and it's on most of the time), they can track what ads people saw when they arrive at your dealership. Makes sense to divert marketing dollars from Google and put into FB/Instagram.
     
  4. yagoparamo

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    Sorry Chris!

    You are correct, this is not the only reason to divert spending to FB but yet another one.
     
  5. Alexander Lau

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    And Gubagoo jumps on it. That was quick!

    http://www.prweb.com/releases/2017/10/prweb14842814.htm

    Dealers who are using Gubagoo ChatSmart and have enabled Gubagoo’s Messenger integration simply authorize Gubagoo to post to Marketplace. Within minutes, the dealership’s used car inventory is imported. Each vehicle will appear in a separate listing, and include a photo of the vehicle, a description, year, make, model, price, mileage, VIN number, and the dealership’s name and location. If prospective buyers have any questions or wish to make an offer, Gubagoo’s chat specialists will instantly respond through Messenger. Gubagoo’s operators are professionally trained to qualify incoming leads and upload buyer information to the dealer’s CRM.
     
  6. Chris Leslie

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    I filled out the little form but still haven't heard anything back yet from Facebook or CDK.
     
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  7. Alexander Lau

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  8. Chris Leslie

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    Got all 4 stores up and running a couple of weeks ago. I have CDK as the export and using Messenger in-house for replies (Basically, I am the guy responding)

    The jury for me is still out as to if this is going to help us. I have had a decent amount of engagement and messages but the quality of the engagement is what you would expect from a marketplace site.
     

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