Have any of you gotten your hand slapped for boosting a post with a celebrity in it? Or used a celeb in your ads?
Two things came up recently. One, @Christine Plunkett wanted to run what would have been a pretty funny campaign using some celebrity images. It got me looking into the restrictions on it. Two, @TabFlythe posted this thread: https://forum.dealerrefresh.com/threads/social-posts-that-are-share-worthy.6821/ that may or may not be a paid post, but the use of the Waterboy actors' faces probably wasn't paid for.Seriously though, why the question?
How does grabbing someone's attention with relevant content provided through a "celebrity" feel? Like the meme from before. Genuinely curious on your thought here.I don't like it. . Relevant content vs News/Celebrity jacking. Sure you may draw attention but is it the attention you are looking for. It's a 2008 tactic if you want my opinion.
Our guy Brian West does a great job with it because he knows his audience and he very rarely uses that type of tactic. People tend to overdo it and get addicted to all the attention they can gather from a post like that but it typically brings little actual benefit to the business.How does grabbing someone's attention with relevant content provided through a "celebrity" feel? Like the meme from before. Genuinely curious on your thought here.
It doesn't feel like a cheap tactic when the goal is to engage someone so they can learn about what you're doing/selling. Pop culture can be useful in marketing for that very reason. Maybe the issue lies in letting those giving the wrong attention get too far down your pipeline.