Fastlane, the fast-growing platform that gives car dealers an e-commerce presence while providing a user-friendly, Amazon-like car-buying experience, will enter the independent and pre-owned car dealer market in January 2018. Although Fastlane’s initial focus, since its launch earlier this year, has been on meeting the needs of car dealership groups, the company views the independent and pre-owned car dealership segment as equally important and will enter this market aggressively. “We get numerous inquiries from independent and used-car dealers online and at trade shows, and now we have a product tailored and reasonably priced for these types of dealerships,” said David Luce, Fastlane’s Vice President of Sales. “There are nearly 30,000 independent dealerships in the U.S. market, representing 35-40% of the vehicles sold online. With online sales now being a key dynamic in the auto market, we believe our platform is uniquely positioned to help independent and used-car dealers stay competitive.” Savvy dealers are gravitating toward Fastlane because of its flexibility, customizability and ease of use. Fastlane’s platform enables car buyers to purchase a vehicle directly from the car dealer’s website and gives them an easy and complete checkout experience. The platform handles nearly all the tasks associated with the purchase process: Year, make, model, specifications and price information on each vehicle, warranty and service contract options, aftermarket product options, trade-in evaluations and accurate retail and lease payment information. Dealers have been very pleased that Fastlane is much more than a cookie-cutter solution. The car-buying experience is customized to meet each dealer’s unique branding, messaging and sales needs. “We built Fastlane knowing that the online car-buying process typically differs from dealer to dealer and from region to region,” said Brandon Hall, Fastlane’s CEO. “Our technical teams work closely with each dealer to determine how their online car buying experience should work. Then we configure it to their satisfaction. It’s a win-win that makes online purchasing easy for car dealers and their customers.” About Fastlane Fastlane, with headquarters in Dallas, Texas, is a developer of innovative e-commerce and showroom technologies for automotive dealerships. Fastlane creates value for dealers by providing them with an online checkout experience and enhancing dealer’s in-store purchase experience, giving them the power to sell more cars, be more profitable and increase overall customer satisfaction. By offering Fastlane’s turnkey purchasing solution, dealers give customers a convenient way to complete the purchase transaction while the sales team focuses on engaging with customers and building long-term relationships that last well after the car is purchased. Fastlane’s technical integration team, based in Dallas, Texas, customizes the Fastlane e-commerce platform to meet the specific and unique needs of individual dealerships and dealer groups. For more information about Fastlane, please visit their website, www.fastlane.car and their online newsroom, www.newsline360.com/fastlane. Contact Fastlane at [email protected].