Finally figured it out...

[AdamMurray]

After pouring through our analytics for days and nights on end, I finally figured out the best solution to drive traffic to our dealership...

All PPC campaigns have been paused and will probably cancel CarGuru's and AutoTrader next week. Now, if I could just figure out how to put a tracking pixel on this thing...

 

[ryan.leslie]

I don't know Adam, I think you might need to work on customizing the copy to make it your own. Maybe this nightclub in New Jersey will give you some inspiration.

 

[Chris Leslie]

Change Approved

 

[AdamMurray]

I don't know Adam, I think you might need to work on customizing the copy to make it your own. Maybe this nightclub in New Jersey will give you some inspiration.

I love it!! Maybe I should utilize them both on alternate days and A/B test this groundbreaking new marvel of marketing!

 

[Rick Buffkin]

WAIT!!! STOP! We need to tie this mofo into the Clarivoy dashboard to calculate Attribution!!

 

[AdamMurray]

WAIT!!! STOP! We need to tie this mofo into the Clarivoy dashboard to calculate Attribution!!

For sure! I really need to break down northbound impressions vs. southbound on the highway in front of us.

#thisiswhathappenswhenyourbudgetiscut

 

[yagoparamo]

You guys post this crap and there is a GM out there rigt now at a sales meeting changing the dealer's strategy to the inflatable dude because he saw on the "interwebs" that old school is making a come back. Don't joke with this.

 

[AdamMurray]

You guys post this crap and there is a GM out there rigt now at a sales meeting changing the dealer's strategy to the inflatable dude because he saw on the "interwebs" that old school is making a come back. Don't joke with this.

Actually, Yago...you nailed it. While my post was an attempt at humor and slightly tongue in cheek, the reason that stupid thing is in front of my store is because a GM decided that we needed to be a little more old school...while reducing my adspend to less than what most stores spend on lunch for their staff on Saturdays.

 

[yagoparamo]

@AdamMurray

I was sarcastically joking but sadly so much truth to what I wrote, people make up strategic decisions out of just a few lines of information. But I guess that is part of human nature.

 

[AdamMurray]

@yagoparamo

I figured as much. Unfortunately, you are correct and I hope my frustration and sarcasm was picked up as well.